Consumers are busy and need to find information quickly and easily on the go. Mobile devices have made it easier for people to access information at their fingertips. In order to remain competitive, small businesses should have a mobile marketing strategy to reach new customers, generate new sales, and provide information effortlessly.
1. Make Your Website Mobile-Friendly
Consumers are easily frustrated when they access a website that is hard to read and not optimized for mobile devices. One way to make sure a website is accessible on a variety of devices is to use responsive design. Responsive web design is customized coding that ensures your website will automatically change its appearance based on the screen size of the visitor’s device. Continue reading