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Focus on The Platforms Where Your Target Audience Hangs Out
by Valarie Harris, Varris Marketing
Social media is the fastest way to cast a wide net to catch the attention of potential customers and create a community. There are more social media platforms than any one entrepreneur can tackle effectively – even if they had all day to devote to being social.
When you began your business, you likely got great advice to narrow your niche and focus on a target audience. These are the ideal clients and customers who want what you have to offer. Furthermore, you should have been told to market to this ideal audience and focus on their needs, their wants, and solving their problems. If you agreed and followed that advice, then you have a pretty good idea of who you want to engage and where they hang out.
This is an important step as it relates to social media. Knowing where your audience hangs out is the key to building a social media presence that maximizes your time and marketing budget. Once you know where your customers naturally hang out, you can simply master those specific platforms and dominate the market.
On October 8, the U.S. Small Business Administration, in consultation with the Treasury Department, released a simpler loan forgiveness application for Paycheck Protection Program (PPP) loans of $50,000 or less. This action streamlines the PPP forgiveness process to provide financial and administrative relief to America’s smallest businesses while also ensuring sound stewardship of taxpayer dollars.
Click here to view the simpler loan forgiveness application.
Click here to view the instructions for completing the simpler loan forgiveness application.
Click here to view the Interim Final Rule on the simpler forgiveness process for loans of $50,000 or less.
The philosophies surrounding business leadership practices have changed dramatically over the past several decades. Years ago, it was common for a single owner to call the shots and dictate orders to his or her employees. Today, the research is undeniable, showing that the most successful companies are the ones with leaders who focus on taking care of the team so the team can take care of the business.
Small business ownership is less about running a company and more about leading a team.
One of today’s most respected business leadership approaches comes from a landmark study on leadership strengths that sought to better understand how successful business leaders lead. Tom Rath and Barry Conchie’s international bestseller StrengthsFinder 2.0 distills 30-years of their research on strengths-based leadership into one of the most thorough accounts of what it takes to successfully lead an organization.
StrengthsFinder 2.0 reveals the study’s discovery of three keys to effective leadership: knowing your strengths and investing in others’ strengths, getting people with the right strengths on your team, and understanding and meeting a set of basic needs of those who look to you for leadership. Continue reading →
A website is a critical sales and marketing tool for just about every business. It’s a hub for product information, a conversion point for capturing leads, the holding place for marketing materials and company news, and many times serves as your potential customer’s first impression of your business.
However, before any prospect can interact with your website, they first have to find your website. This discoverability is the culmination of a strong SEO, or search engine optimization, strategy and an SEO expert behind the scenes.
Most business owners are digital marketing novices making it hard to know what you’re really buying when you hire an SEO expert.
If you’re like most business owners, you understand the role of an SEO expert from a high level but aren’t as familiar with the full scope of what’s involved or the time required. This makes it a lot harder to confidently hire the right SEO expert and forces owners to take these professionals at their word. Continue reading →
Kitsap County officials have greatly eased the eligibility requirements for the Kitsap CARES Small Business Grant and are now offering up to $10,000 to qualifying businesses based upon eligible COVID-19 impacts. Businesses who were previously funded at a lower amount may be eligible for increased funding from Kitsap County. Must meet eligibility requirements for either program and a reapplication is required.
Eligibility Information as of 9/21/20:
Up to $10,000 to qualifying businesses
COVID-19 related PPE retrofits & supplies now eligible for reimbursement.
Employee cap now up to 50 with no minimum. Owners may be considered employees.
Receipt of EIDL/EIDG and PPP do NOT disqualify businesses. Double-dipping on reimbursements for the same months is still prohibited.
Reimbursements may be for rent/lease and/or PPE paid March 1 through October 1, 2020.
Application Portal opens at 8am September 21st
Funds will be awarded on a first-come-first served basis to businesses meeting all eligibility and application requirements.
This final application period is open to ALL small businesses with a physical location in Kitsap County.
The Kitsap Economic Development Alliance is partnering with Kitsap County, the City of Bremerton, and the City of Port Orchard to distribute federal CARES funding to offer up to $5000 rental relief assistance to local small business owners negatively impacted by COVID-19.
The Cybersecurity and Infrastructure Security Agency (CISA) is currently tracking an unknown malicious cyber actor who is spoofing the Small Business Administration (SBA) COVID-19 loan relief webpage via phishing emails. These emails include a malicious link to the spoofed SBA website that the cyber actor is using for malicious re-directs and credential stealing.
CISA analysts observed an unknown malicious cyber actor sending a phishing email to various Federal Civilian Executive Branch and state, local, tribal, and territorial government recipients. The phishing email contains:
A subject line, SBA Application – Review and Proceed
A sender, marked as disastercustomerservice@sba[.]gov
Text in the email body urging the recipient to click on a hyperlink to address: hxxps://leanproconsulting[.]com.br/gov/covid19relief/sba.gov
The domain resolves to IP address: 162.214.104[.]246
Figure 1 is a screenshot of the webpage arrived at by clicking on the hyperlink.
Figure 1: Webpage arrived at via malicious hyperlink.
Kitsap Bank’s edg3 FUND is back and better than ever with more prizes and additional benefits!
This small business competition is for entrepreneurs dedicated to growing their community
economically, socially and environmentally. And in 2020, the competition will also recognize small
businesses that have demonstrated innovation and resiliency during the COVID-19 pandemic.
$25,000 edg3 FUND Grand Prize Winner
$10,000 Innovation Award
$5,000 #causegood Community edg3 Award
$5,000 Public Favorite Award
2020 edg3 FUND Timeline –
Nomination Period: August 3 – 31
Application Period: August 15 – September 15
Finalists Announced: October 1
Finalist Pitches/Interviews: October 2 – 23
Public Vote: October 26 – November 6
Winners Announced: November 20
Please note, this is not a needs-based competition; recipients are selected based upon how well they meet the competition criteria. Must be a for-profit business based in Western Washington. All businesses must comply with federal and state laws. Entities that are tax-exempt organizations, non-profits, or charitable trusts are not eligible to participate. Businesses may self-nominate.
While you may be facing uncertainty, there is one thing you can be certain of: SCORE is here for you.
During these difficult times, everyone is talking about survival, uncertainty, and loss—loss of revenue, relationships, and resources. It’s normal and human to feel fear and uncertainty, to wonder about the future of your business.
At SCORE, we get it. And we’re also here to remind you that you are stronger than you think and more powerful than you know. You are a small business owner, the person who dared to ask what if? The leader who had the courage to take that first step to build a business and a future you believe in.