And Take These 5 Steps to Prepare for an Update…
by Lane Sennett, Online Website & Cloud Technology Specialist
The FIVE Questions
Here’s how to know if you need a website update:
- Just look at it! Does it look modern like the websites you click on when you see something interesting? Is it easy to look at? And, how does it look on a mobile device?
- Is the information it provides up to date? For your hours, location, offers, or services?
- Are the images or video’s recent? Have you added any content in the last 30 days?
- Are you hearing any comments or complaints about how your website works or its content?Ask your staff – what have they heard and what do they think?
- Or, is it just crickets? No comments, and not sending you any customers? Is it only a brochure that tells people your phone number and services without a call to action?
If you answered NO, to 2 or more of these questions – then your business can benefit from a website update, redesign or total overhaul. There is so much more your website can do for your business, and for the marketing dollars you are spending on it.
by Susan Shoemaker, Principal-Project Manager, Peninsula Web Design
The single most common challenge for creating a website is writing good content. Why is this an issue? We encounter this speed bump with almost every website project.
The written content of your website impacts the performance of your website. This is how both the search engines and users find you, and determine if you have what they want. For your website to produce results for your business it first has to be found, and then it must connect with the user, in order for that person to be inspired to reach out to you.
A brand is more than a logo. It’s your professional image to the world based on what people, see, hear and feel about you.
Follow these 4 easy steps to establish
your personal brand online today…
This workshop is designed to help the businesses in your community get found on Google Search and Maps for free, using Google My Business.
According to Hubspot, B2B marketers who use blogs receive 67% more leads than those who don’t. Also, companies who provide relevant content in their blogs get 97% more links to their websites because readers share it.
These seem like very strong incentives to start and maintain a business blog.
Blogging can be an important part of a small business content marketing strategy. It can help you by increasing your online authority, building trust and credibility as readers see your expertise and knowledge of your industry.
It can also improve your chances of ranking better in online searches. Websites that generate new content regularly are favored over those that do not. Continue reading