According to Facebook, there are more than 50 million active business Pages, and most likely you have one as well.
Here are six ways to maximize the bene ts of a Facebook business page and help to engage with, and possibly increase, your customer base:
1. Link your Facebook page to your website, or make Facebook your main online presence
No website yet? No problem. Many businesses use Facebook as their primary online presence. But remember, you want to build your brand, not the social media site’s brand. The solution: register a domain name (or web address) and redirect it to your Facebook page. Also known as web forwarding, you create a rule that all visitors to your domain name be directed to a web location of your choice (in this case your Facebook page). Redirecting gives you a memorable and permanent company web address to use for marketing and is becoming increasingly popular. From the fourth quarter of 2014 to the fourth quarter of 2015, redirects to a Facebook page have increased by 21 percent.
If you already have a website, make sure to include social sharing buttons on prominent pages and content. That way people who nd something of interest on your site can easily like and share that content on their social media channels. Continue reading