Category Archives: Social Media

How to make Facebook work for your business.

According to Facebook, there are more than 50 million active business Pages, and most likely you have one as well.

Here are six ways to maximize the bene ts of a Facebook business page and help to engage with, and possibly increase, your customer base:

1. Link your Facebook page to your website, or make Facebook your main online presence

No website yet? No problem. Many businesses use Facebook as their primary online presence. But remember, you want to
build your brand, not the social media site’s brand. The solution: register a domain name (or web address) and redirect it to your Facebook page. Also known as web forwarding, you create a rule that all visitors to your domain name be directed to a web location of your choice (in this case your Facebook page). Redirecting gives you a memorable and permanent company web address to use for marketing and is becoming increasingly popular. From the fourth quarter of 2014 to the fourth quarter of 2015, redirects to a Facebook page have increased by 21 percent.

If you already have a website, make sure to include social sharing buttons on prominent pages and content. That way people who nd something of interest on your site can easily like and share that content on their social media channels.  Continue reading

How to Spy on Your Competitors’ Facebook Ads

by Nate Mendenhall

Ever wondered what kind of Facebook Ads competitors in your space are running? Do you sometimes feel like you hit a creative wall with your ads?

You’re in luck – I have a great way to spy on your competitors’ Facebook Ads and ways to get different ideas for future campaigns. This tactic was shown to me by an amazing colleague of mine and I just had to share.

First, navigate to your home News Feed and take a peek at the second post from the top of the feed – its most likely an ad. Click the down arrow on the upper right corner of the ad and select ‘Why am I seeing this?

The next screen provides an explanation as to why you’re seeing the ad, as well as some targeting parameters that the advertiser used to target you. If you see an ad from your competitor, definitely find out why you are seeing it.

Continue reading on Social Media Today.

3 Easy Ways to Up Your Google Analytics Game

Being able to make data-driven decisions on customer data in real time should be every business’s goal. As businesses collect data from their websites, digital analytics can give them the power to transform that data into useful knowledge they can act on.

When digital analytics is done right, it will help you and your organization improve online marketing effectiveness, generate new customer insights, drive revenue and ultimately make better business decisions.

But getting there is hard.  By now, you may have heard of Google Analytics (GA) and hopefully, you have a GA account set up for your small business. Google Analytics is a great resource for small businesses because it’s free and easy to get started. But just because you are collecting data does not mean that the data is ready to inform your business decisions.

Continue reading

Ask SCORE: How should I measure results of my social media marketing efforts?

Metrics are a powerful tool for judging results, but what you measure really matters.

Many small business owners focus on the number of page “likes” or “followers” they get as an indication of how well they’re doing on social media. However, these “vanity metrics” don’t tell you much about how well your social media or content marketing efforts are working.

In a post for the KissMetrics blog, marketing analyst Lars Lofgren explains, “Vanity metrics are all those data points that make us feel good if they go up, but they don’t help us make decisions.”  Continue reading

Facebook now offers mobile storefronts.

11891347_684775194985827_1052862395_nLikes ≠ Dollars.

Facebook wants Pages to actually earn money for the 45 million small businesses that use them. So today (9/9/15) Facebook is upgrading Pages with a tabbed mobile layout that lets them display storefront “Sections” where users can “Shop” for products or view a list of “Services” the business offers.

The company is also making calls to action on business Pages, such as “Call Now,” “Send Message” and “Contact Us,” bigger, more colorful and more prominent beneath the cover image.

The “Shop” section will include Buy buttons powered by Facebook’s partnership with Shopify so users can check out without leaving the social network.

Facebook is also testing Buy buttons that link out to a business’ traditional website.

These changes are the biggest made to Pages since 2012. They build on Facebook’s recent announcement of new messaging capabilities for businesses and badges for companies that respond quickly. Today’s updates could make Facebook Pages a utility, not just a presence for businesses.

Read more on TechCrunch.

Do you need a smart sales idea? Think different!

by Rieva Lesonsky for score.org

I was researching software the other day when I came across an interesting way of making a sale that stopped me in my tracks (no pun intended). The website for time tracking software provider Toggl shows three levels of product pricing—but they put the most expensive level first (check it out on the Toggl pricing page).

Offering different pricing for different service levels is a tactic that many small businesses already use to attract more customers, but Toggl’s move is super smart. Our eyes naturally start reading on the left side of the page (or website). However, most websites that offer three levels of product pricing start with “free” on the left side, moderate pricing in the middle and the highest price on the right. That means people look at the free version first, and if it has everything they need, they’re likely to just briefly scan the higher-priced options, if they look at them at all.  Continue reading

Content Management: How to get started on your website or blog.

written by the SBA

Content is king in this day and age.

Getting started can be overwhelming with the sheer number of options that are out there. People increasingly look for do-it-yourself alternatives to avoid hiring expensive designers to develop custom websites. The great news for small business owners is that affordable options are not only increasing in quantity, but in quality. You can build a website and blog for your business that look great, are easy to use, and don’t cost and arm and a leg.  Continue reading