Category Archives: Social Media

How to Use Social Selling for Your Small Business

“Your network is your net worth.”

Ever heard that saying? It goes all the way back to the days of paper Rolodexes, but it is just as important now.

The idea of using your network as a business asset is why social selling matters. And why every small business should be doing more of it.

Social Selling 2017 Trends Report

Image source: Social Selling 2017 Trends Report Continue reading

Ask SCORE: How can I use live video to boost my business?

Live video streaming has become one of the most powerful ways to forge stronger connections with customers. Apps like Facebook Live, Instagram Stories, Snapchat Stories, YouTube Live Streaming, and Periscope can help small business owners boost sales and strengthen their brands.

Going “live” enables people to see what’s happening with your business in real-time and offers a more personal view of what your company does and who the faces are behind your logo.

If you’re thinking about giving live video streaming a try, here are some ideas to help you go live with content that will engage viewers and shine the spotlight on your small business’s strengths.  Continue reading

What to consider when creating a Facebook video ad.

by Mike Barnet, owner of I Heart Kitsap… iheartkitsap.biz

1. HAVE A GAME PLAN.  What’s the “Why”?  What are you trying to accomplish with this ad?  Do you want to attract new customers?  Do you want more sales?  Do you want more leads?  Do you need to grow your email list?

2. HAVE A CLEAR TARGET.  Who is your ad for?  Who is your ideal customer?  Is it for a particular gender and age group?  Is it for people with a specific need or interest?

3. DESIGN A CLEAR “CALL TO ACTION”. What do you want your target audience to do after viewing your video ad?  Do you want them to visit a particular webpage?  Should they join your email list?  Should they visit a store location and mention the ad?  Should they fill out an online form and schedule an appointment?

4. THE LAUNCH. What kind of ad will you use to attract your ideal customer?  Educational video, eye catching image ads, Facebook “Live” video?

5. MEASURE THE RESULTS. How will you determine the success of your ad?  Did it bring in a certain number of leads?  Did you sell a predetermined amount of merchandise?  Did you add “X” number of contacts to your email list?

6. THE FOLLOW UP.  How will you communicate with your idea customer after he/she interacts with your ad?  Build an email list and continue to offer valuable content to your target audience via email.  Once someone joins your list,  send articles, and other helpful information related to your services.  You can also offer special deals to encourage your subscriber to employ your services.

Learn more here… and see some excellent sample videos. Mike shared this with us at a recent session of Your Business Academy.

Ask SCORE: What’s the best way to use social media for my small business?

You can bring out the human side of your business on social media.

Social media gives small businesses an interactive way to connect with prospects and customers, yet many businesses struggle with building relationships via the platforms they’re using. They fail to make their brands “human” on social media.

According to nationally known social media professional, Rachel Strella of Strella Social Media, “People relate more to other people than to a logo or brand image. This can give small businesses and solopreneurs an advantage over bigger businesses.”

Taking the human approach is successful for one simple reason, relationships are built on trust.  Continue reading

Local merchants’ marketing goes digital.

I recently posted on the SCORE Small Business Success Blog about the advantages digital tools can offer a business. It seems more businesses are listening: In a recent survey, a majority of local businesses report moving their marketing efforts online, using more sophisticated digital marketing methods, and investing more in them.

The 2017 Local Merchant Report surveyed businesses with at least one physical location and fewer than 50 employees.  Continue reading

How to make Facebook work for your business.

According to Facebook, there are more than 50 million active business Pages, and most likely you have one as well.

Here are six ways to maximize the bene ts of a Facebook business page and help to engage with, and possibly increase, your customer base:

1. Link your Facebook page to your website, or make Facebook your main online presence

No website yet? No problem. Many businesses use Facebook as their primary online presence. But remember, you want to build your brand, not the social media site’s brand. The solution: register a domain name (or web address) and redirect it to your Facebook page. Also known as web forwarding, you create a rule that all visitors to your domain name be directed to a web location of your choice (in this case your Facebook page). Redirecting gives you a memorable and permanent company web address to use for marketing and is becoming increasingly popular. From the fourth quarter of 2014 to the fourth quarter of 2015, redirects to a Facebook page have increased by 21 percent.

If you already have a website, make sure to include social sharing buttons on prominent pages and content. That way people who nd something of interest on your site can easily like and share that content on their social media channels.  Continue reading

How to Spy on Your Competitors’ Facebook Ads

by Nate Mendenhall

Ever wondered what kind of Facebook Ads competitors in your space are running? Do you sometimes feel like you hit a creative wall with your ads?

You’re in luck – I have a great way to spy on your competitors’ Facebook Ads and ways to get different ideas for future campaigns. This tactic was shown to me by an amazing colleague of mine and I just had to share.

First, navigate to your home News Feed and take a peek at the second post from the top of the feed – its most likely an ad. Click the down arrow on the upper right corner of the ad and select ‘Why am I seeing this?

The next screen provides an explanation as to why you’re seeing the ad, as well as some targeting parameters that the advertiser used to target you. If you see an ad from your competitor, definitely find out why you are seeing it.

Continue reading on Social Media Today.