A website is a critical sales and marketing tool for just about every business. It’s a hub for product information, a conversion point for capturing leads, the holding place for marketing materials and company news, and many times serves as your potential customer’s first impression of your business.
However, before any prospect can interact with your website, they first have to find your website. This discoverability is the culmination of a strong SEO, or search engine optimization, strategy and an SEO expert behind the scenes.
Most business owners are digital marketing novices making it hard to know what you’re really buying when you hire an SEO expert.
If you’re like most business owners, you understand the role of an SEO expert from a high level but aren’t as familiar with the full scope of what’s involved or the time required. This makes it a lot harder to confidently hire the right SEO expert and forces owners to take these professionals at their word. Continue reading
by Ken Sethney, Volunteer Business Mentor, SCORE Kitsap
A recent article on money.com dealt with a couple of difficult questions: “What Is a recession, and are we in one?” Three experts answered the questions. From a technical perspective we’re not there yet, but we could be very soon.
OK, fine. I’m not a college professor, a manager of economic research, or an investment strategies advisor, but from my perspective, we’re smack dab in the middle of a recession. The question we all face is what do we do about it?
If you own a business, you want to cut costs, but where? For some companies the decision is easy… the first cut they make is advertising. But you’re not so sure. Continue reading
by Ken Sethney, Volunteer Business Mentor, SCORE Kitsap
Every business owner I’ve had a conversation with in the last month or so is struggling to answer that question. It doesn’t matter what they sell, products or services, they are struggling to find answers to very difficult questions. Almost everyone in start-up mode has simply stopped.
So, what should they do? What should you do? My suggestion is to keep moving forward.
One of my SCORE clients owns a well established business with several employees. She and her team provide therapeutic services, but they don’t qualify as “essential.”
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Thank you for your support!!!
You can access a database with lots of helpful information for free. All you need is a library card and a bit of help from these extraordinary people…
SCORE celebrates your small business success, and we want to share your story to help inspire others.
By spreading the word about SCORE through your own social networks, you will help other entrepreneurs to learn about our free, expert mentoring and educational programming, all of which are designed to help small business owners achieve their dreams.
There are several potential benefits to you for participating in this campaign:
- Your post may be shared on SCORE National’s social media pages (with a combined following of approximately 100,000 people).
- You may be contacted to expand your story for use on www.score.org, which has more than 200,000 unique users each month.
- Your company may be profiled in SCORE national marketing and press that can reach millions of people.
- You may be featured in local chapter marketing, where your name, logo, and website would be shared with thousands of potential new customers.
If you want your business to thrive and grow in this digital era, you need to have a strong online presence, especially if you work from home. Home-based businesses do not get foot traffic – unlike companies with stores or offices. But, the internet has leveled the playing field for entrepreneurs, working from home or elsewhere, so you have to take advantage of increasing your reach by improving your online presence. And the sooner you do it, the better. You don’t want to be left in the dust by your competitors, do you?
Here are six strategies to improve your online presence:
1. Create a Professional Website and SEO-Optimize It
Since you don’t have a shop or office accessible to the public, it may be difficult for people to find you. Therefore, investing in a website is crucial to you as a home-based business. Take note that it must look and function professionally. If it is designed poorly or has technical malfunctions, visitors might perceive your business as a scam. If you don’t have the budget to pay for an expert web developer, you can opt to build it yourself using drag-and-drop website builders – like Wix or Weebly — which are easy to use even for those without experience creating websites.
Once your website’s up and running, you need to optimize it for SEO. Basically, that means getting your site to rank higher on search engine results. Having a website that doesn’t show up on the first few pages of search engines – like Google or Bing – is like having a store in a ghost town that nobody sees or knows. To optimize your website’s SEO data, you need to create content that use keywords for the type of services or products you offer. Also, you will also have a higher chance of improving your site ranking if you have other websites linking to yours. There are plenty of tools that you can use to help you optimize your site for search engines.