Category Archives: Marketing

Stop it with the “likes” already.

For years you would hear it and see it:

LIKE US ON FACEBOOK!!!!!

 
Looking at those numbers, particularly if they grew big and fast, could make you feel very good about yourself, and certainly gave you the kind of strokes you wanted if you were a marketer working for a company of any size.

Then the whole conversation shifted to, “What are all of those ‘likes’ getting us?“, which led to a number of uncomfortable pauses in the report. While getting the right kinds of measurements in place years ago was much more difficult, nowadays there isn’t the thrashing about there used to be around them. You still need to have a clear goal around what you’re trying to achieve online…of course, the end is to generate sales, but following the trail, building the relationships, etc. with your customers hasn’t changed. The platforms and practices have to a large degree, when executing a digital marketing strategy (as opposed to what your company might have done 50 years ago…..), but people are still people.  Continue reading

What’s the most effective digital marketing channel for small businesses?

It’s not social media. — It’s not advertising. — It’s a website.

So says this 2017 survey of small to medium-sized businesses.

This actually makes total sense. Just as “all roads lead to Rome,” all digital marketing leads back to your website. It’s your business’s digital hub. Home base. A place that you have more control than anywhere else on the web.

Small business owners get this. It’s why websites are the most-used tool by small businesses.   Continue reading

Five Business Writing Mistakes to Avoid

by Michelle Mire, Wagepoint

Your written communication says a lot about you and your business. Mistakes are like having a piece of broccoli stuck in your teeth. Even though they’re unintentional, they’re distracting.

More importantly, if you don’t set your standards high, it can have serious long-term consequences. Joann Killeen, past President and CEO of the Public Relations Society of America (PRSA), notes the potential impact of poor communication:

“In today’s competitive business environment, clear and concise writing is a must for financial success. If customers or clients don’t understand what you’ve written or aren’t clear what goods and services you are selling, how long do you expect to stay in business, let alone ever be profitable?”  Continue reading

Ask SCORE: How can I use live video to boost my business?

Live video streaming has become one of the most powerful ways to forge stronger connections with customers. Apps like Facebook Live, Instagram Stories, Snapchat Stories, YouTube Live Streaming, and Periscope can help small business owners boost sales and strengthen their brands.

Going “live” enables people to see what’s happening with your business in real-time and offers a more personal view of what your company does and who the faces are behind your logo.

If you’re thinking about giving live video streaming a try, here are some ideas to help you go live with content that will engage viewers and shine the spotlight on your small business’s strengths.  Continue reading

What to consider when creating a Facebook video ad.

by Mike Barnet, owner of I Heart Kitsap… iheartkitsap.biz

1. HAVE A GAME PLAN.  What’s the “Why”?  What are you trying to accomplish with this ad?  Do you want to attract new customers?  Do you want more sales?  Do you want more leads?  Do you need to grow your email list?

2. HAVE A CLEAR TARGET.  Who is your ad for?  Who is your ideal customer?  Is it for a particular gender and age group?  Is it for people with a specific need or interest?

3. DESIGN A CLEAR “CALL TO ACTION”. What do you want your target audience to do after viewing your video ad?  Do you want them to visit a particular webpage?  Should they join your email list?  Should they visit a store location and mention the ad?  Should they fill out an online form and schedule an appointment?

4. THE LAUNCH. What kind of ad will you use to attract your ideal customer?  Educational video, eye catching image ads, Facebook “Live” video?

5. MEASURE THE RESULTS. How will you determine the success of your ad?  Did it bring in a certain number of leads?  Did you sell a predetermined amount of merchandise?  Did you add “X” number of contacts to your email list?

6. THE FOLLOW UP.  How will you communicate with your idea customer after he/she interacts with your ad?  Build an email list and continue to offer valuable content to your target audience via email.  Once someone joins your list,  send articles, and other helpful information related to your services.  You can also offer special deals to encourage your subscriber to employ your services.

Learn more here… and see some excellent sample videos. Mike shared this with us at a recent session of Your Business Academy.

Ask SCORE: How can I improve my selling skills?

As the owner of a small business, you may be struggling with a frustrating reality. You are confident that you have excellent products and services, but people aren’t just lining up to buy them.

You know that you can solve problems for your customers and deliver significant value for a reasonable price. All you have to do is convince them to place an order.

Unfortunately, sales skills don’t come naturally to everyone, but they are essential if you want to build relationships with potential customers and generate orders for your products and services.  Continue reading

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Our first Open Exchange/Mini Business Expo
was a huge success!

“We met some fantastic community members at the first annual Poulsbo Chamber of Commerce mini-expo. Thanks to everyone who chatted with us at our table, learned more about KCMT and who signed up for our mailing list.” ~ KCMT

Only 4 tables still available for September 13th.
Reserve your table today!
RSVP today by calling our office at 360-779-4999


 

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