Category Archives: Marketing

How to make Facebook work for your business.

According to Facebook, there are more than 50 million active business Pages, and most likely you have one as well.

Here are six ways to maximize the bene ts of a Facebook business page and help to engage with, and possibly increase, your customer base:

1. Link your Facebook page to your website, or make Facebook your main online presence

No website yet? No problem. Many businesses use Facebook as their primary online presence. But remember, you want to
build your brand, not the social media site’s brand. The solution: register a domain name (or web address) and redirect it to your Facebook page. Also known as web forwarding, you create a rule that all visitors to your domain name be directed to a web location of your choice (in this case your Facebook page). Redirecting gives you a memorable and permanent company web address to use for marketing and is becoming increasingly popular. From the fourth quarter of 2014 to the fourth quarter of 2015, redirects to a Facebook page have increased by 21 percent.

If you already have a website, make sure to include social sharing buttons on prominent pages and content. That way people who nd something of interest on your site can easily like and share that content on their social media channels.  Continue reading

Sometimes, old school marketing really works.

Direct mail has faded dramatically as a way to reach out to new customers. That said, you can stand out in the recipient’s mail box if you keep things simple and do it right. Here’s an example of a postcard that might work for you, and it can be really cost effective.

Post card example

If you want to give it a try, go for a 5 1/2 inch by 8 1/2 inch format with a dramatic color on one side. You can use a photo to grab people’s attention but the right “grab line” will do a better job.


A little help from Ken Sethney, volunteer business mentor at Kitsap SCORE and former marketing coach for the CEOs of mid-size companies. 

Kitsap businesses do interesting things.

There’s a local company owned by a local guy with a lot of experience making videos to help businesses tell their stories. It’s called I Heart Kitsap and here are some samples of Mike Barnet‘s work.

SEO 101: Seven tips for increasing your search rankings.

If you’re a small business owner, you’ve almost certainly heard the words “search engine optimization” before. It’s no longer enough to have a website where potential and returning customers can find your location and hours, or even order from you directly—you need to make sure your site is doing the best it can to reach the top of the search rankings. This is SEO 101.

Whether your business is competing with other local businesses in the same industry or looking to grab a national or even global market, appearing in the first page of search results is crucial: The top five search results get the vast majority of clicks from users. Rarely will somebody go through pages of links to find what they’re looking for.

SEO is a combination of science and art, however, that means there is no formula to rocketing yourself to the top of Google results. On the other hand, while digital marketing professionals are likely your best bet for achieving SEO success, the beauty of SEO is that almost anyone can take part in it. There are plenty of small, proactive steps small business owners—even those convinced of their lack of tech savvy—can take to improve their search standing.  Continue reading

How to Spy on Your Competitors’ Facebook Ads

by Nate Mendenhall

Ever wondered what kind of Facebook Ads competitors in your space are running? Do you sometimes feel like you hit a creative wall with your ads?

You’re in luck – I have a great way to spy on your competitors’ Facebook Ads and ways to get different ideas for future campaigns. This tactic was shown to me by an amazing colleague of mine and I just had to share.

First, navigate to your home News Feed and take a peek at the second post from the top of the feed – its most likely an ad. Click the down arrow on the upper right corner of the ad and select ‘Why am I seeing this?

The next screen provides an explanation as to why you’re seeing the ad, as well as some targeting parameters that the advertiser used to target you. If you see an ad from your competitor, definitely find out why you are seeing it.

Continue reading on Social Media Today.