by Robbin Block of Blockbeta Marketing
Every business owner wants to know how to get more website visitors. I’m sure you’re no exception. After teaching hundreds of classes on the topic, I’ve boiled it down to these 10. If you have an ecommerce business, stick around until #9 for your key ingredient.
1. Keywords — the DNA of Digital Marketing
When it comes to digital marketing, keywords are the life blood of the Internet. They’re the words people use to find businesses when they’re searching. These are not your words; not your jargon. But literally what people use. On one hand, think about the types of questions your audience may have and what words they may be using to search. You can use our FAQ worksheet as a starting point. On the other hand, research commonly searched terms using Google’s Keyword Planner.
2. Optimized Website — Increase Your Site’s Visibility with SEO
Search engine optimization or SEO is about building keywords into the content of your website (and ultimately, all your content). This means titles, headlines, subheadlines, body copy and more (download our SEO guide). If you’ve built your own website, you should be able to place the keywords yourself. Or have your webmaster help you. That’s not to say you should leave it completely up to them. Knowing how to position your keywords is art and science. It’s about understanding how your customers think and using the keywords in such a way as to help Google recognize your site as the place to send people to. The point is to make your website as attractive, and therefore as visible as possible, to search engines. Continue reading