Category Archives: Marketing

When advertising, think about the context.

Have you ever read a magazine or newspaper while waiting for a haircut, dental exam, or car repair? A Kitsap SCORE client is offering an alternative choice for local advertisers. Here’s his message…


tidbits-mags.pngWelcome to Tidbits — “The Neatest Little Paper Read” — locally owned and operated.

Tidbits is an affordable way to tell the folks who eat, shop, work and play in the greater Kitsap County area about your business!

Your ad will be visible in 290 + points of distribution from one end of the county to the other. Available in restaurants, fast food places, medical and dental offices, hair and nail salons, markets, quick lubes, tire stores, repair shops, hotels – any place where people have to wait and want to be entertained.

You can have an exclusive spot on the front page and beat the competition once again! Act quickly to join this exclusive club of only 9 of Kitsap’s best advertisers. Continue reading

Email marketing: Keep it simple.

Here’s an email marketing message from one of our Kitsap SCORE clients. His company is focused on protecting healthcare companies’ data from ransomware attacks. The message and call to action are simple. How about yours?


Dear __________________ ,

You may not think it could ever happen to your company, but with the prevalence of ransomware and the rise of malicious attacks, it’s now just a matter of when it will happen in your business. The best line of defense is to prepare and plan, implement the most effective technologies to protect data and then invest to train all of your employees on how to avoid potential ransomware attacks at all cost.

We have the solutions and the expertise to help your business get proactive and stop ransomware from becoming a disruptor to your day-to-day operations.

Let’s schedule a call to discuss how we can help.

Best,

John Benjamin | CEO
Phone: 206-866-5340
Email: john@cavunetworks.com
Cavu Networks | View Website

What is local SEO and why is it important?

Local SEO (search engine optimization) is the practice of improving your online presence to attract local customers to your brick-and-mortar business.

Forty-six percent of all Google searches are local, and there has been a 900%+ growth in mobile searches for  “_____ near me today/tonight.” Among the people who searched for local businesses, 76% visited a related business within a day, and 28% made a purchase.

With so many consumers searching for local businesses, it’s important to make sure your business comes up in those searches. Continue reading

3 Reasons to Liven Up Your Marketing with Visual Content

visual marketing strategyAs the old adage goes, “A picture is worth a thousand words.” In reality, visual content like photos, images and videos are worth so much more in the grand scheme of your digital marketing strategy. Would you believe that you remember more of what you learn visually than what you read on-screen or in a book? In fact, studies have shown that people recall nearly 65 percent of the visual content that they see almost three days later; whereas, they only retain about 10 percent of written content in the same amount of time.

Of course, it goes without saying that written content is very important to your marketing program. A thoughtful mixture of written content and visuals will help your business show up more online, attract the attention of prospective customers, and convince and convert them into paying customers. For instance, on Facebook, images receive a 37 percent higher engagement rate than posts with text alone. Still not a believer? Here are 3 reasons to liven up your marketing with visual content. Continue reading

Writing Content for Your Website

by Susan Shoemaker, Principal-Project Manager, Peninsula Web Design

The single most common challenge for creating a website is writing good content. Why is this an issue? We encounter this speed bump with almost every website project.

The written content of your website impacts the performance of your website. This is how both the search engines and users find you, and determine if you have what they want. For your website to produce results for your business it first has to be found, and then it must connect with the user, in order for that person to be inspired to reach out to you.

Writing content for a website takes effort.

Continue reading

Make sure your customers are happy with online surveys.

Embracing direct feedback from your customers can help you learn a lot about what your company is doing right and what you might improve upon to be more successful. Online customer surveys are one way to gather insight. 

Like any method of customer research, their usefulness depends on how well they’re planned and executed. And one of the most important components of planning a survey is crafting the questions it will include.

Tips for Creating Effective Customer Survey Questions  

Know What You Want to Accomplish.

Developing a survey that gives you helpful answers starts with knowing what you want to learn. Do you want to get insights into how you might improve the overall experience your customers have? Do you want to focus on product enhancements that would better satisfy your customers’ needs? Or do you want to find out if your customer support services are meeting customers’ expectations? 

As you begin to prepare your survey, consider your end goal and eliminate any questions that don’t align with it.  Continue reading

What makes or breaks a successful small business?

business colleagues high fiving

What makes or breaks a successful small business? There are several key commonalities among businesses that succeed, according to several studies polling entrepreneurs.

Here’s a closer look at four things successful business owners do right—and one thing they need to do better.

What successful entrepreneurs do right

  1. They start strong. In a poll of 500 successful entrepreneurs, a whopping 84% of respondents say their companies achieved profitability within their first four years in business. In fact, 68% became profitable within the first year. Only 8% became profitable after their fifth year in business, suggesting that the first years in business are make-or-break ones for most entrepreneurs.
  2. They focus on finding new customers. Small business owners in the survey say finding new customers is their top business challenge—far ahead of cash flow issues or dealing with the competition. Smart entrepreneurs stay focused on continually generating new leads and closing new business.
  3. They put cash back into the business. Forty percent of business owners say whenever they have surplus cash, they put it back into the business rather than paying themselves, a separate study found. What’s more, 47% tap into personal savings to finance their businesses at one point or another.
  4. They work hard. Never let it be said small business owners are slackers. Some 86% work on the weekends; 23% take fewer than two vacation days total all year long; and of those who do take vacations, 75% work during their time “off.” Continue reading