Category Archives: Marketing

10 reasons to keep your business blog active.

Publishing a business blog is an important part of any marketing strategy, but many businesses launch one, not realizing that maintaining it is just as critical. Quality content is key, and if you’re a business professional you have lots to offer based on expertise in your field.

Here are 10 reasons why you might want to use that expertise to keep your business blog active.

1. Drive Traffic to Your Business Website

Customers who read your blog are 97% more likely to click on your website. That improves your website’s search engine optimization (SEO) making your website more likely to rise to the top of organic searches. In addition, the more you blog, the more traffic you get. Here are five steps to build a website if you haven’t got one yet.

In addition, blog sites that post daily get almost double the traffic than sites that post monthly or less.  Continue reading

Webinar: Simplifying social media for solopreneurs.

Social media might be the last thing on the minds of time-strapped solopreneurs or freelancers. But with a well-planned strategy, even the self-employed can make the most of these powerful, and free, marketing tools.

In this webinar, Donna Amos, founder of Solopreneur Solutions, will share what she has learned while working with hundreds of clients.  This webinar can help businesses of all sizes who need time-saving social media tips.

You will learn:

  • What social media platforms to use if you are crunched for time
  • How to get the most out of your social media activities
  • How to align your social goals to business goals

CLICK HERE TO VIEW ]

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Download the webinar transcript.

A note from Adam Smith, brand strategist.

I believe many small business owners are just one or two good ideas away from growing their business. Could it be that simple for you and your business?

Adam SmithI’m Adam, and I started a small branding agency called Blue Creations. My mission is to provide small business owners with the promotional marketing tools they need to attract, engage, and retain more customers. I specialize in brand strategy, creative design, and digital design services. On average, I can help small business owners increase their sales revenue by 15% or more.

How do I do it? It’s not magic. I use the tried and true business practices taught in MBA programs mixed with 20 years of experience in sales and management. Plus, I’m a creative individual, and I can usually look at problems from multiple perspectives and solve them. Since 2004, every business I’ve managed has increased their sales revenue within the first 90 days. This business experience combined with my design talent allow me to find solutions that will grow your business.

As a way to build connections with fellow business leaders, I offer a FREE 1-hour initial consultation. We can talk about any problem you have and potential solutions with no commitment necessary.

If you’d like to learn more about me and my services, please visit my website at http://www.bluecreationsart.com.

Sincerely yours,

Adam Smith
Blue Creations


Adam is a Kitsap SCORE client. We invited him to send us this message so we could share it with you. Please send us your story… kitsap@scorevolunteer.org

 

Stop it with the “likes” already.

For years you would hear it and see it:

LIKE US ON FACEBOOK!!!!!

 
Looking at those numbers, particularly if they grew big and fast, could make you feel very good about yourself, and certainly gave you the kind of strokes you wanted if you were a marketer working for a company of any size.

Then the whole conversation shifted to, “What are all of those ‘likes’ getting us?“, which led to a number of uncomfortable pauses in the report. While getting the right kinds of measurements in place years ago was much more difficult, nowadays there isn’t the thrashing about there used to be around them. You still need to have a clear goal around what you’re trying to achieve online…of course, the end is to generate sales, but following the trail, building the relationships, etc. with your customers hasn’t changed. The platforms and practices have to a large degree, when executing a digital marketing strategy (as opposed to what your company might have done 50 years ago…..), but people are still people.  Continue reading

What’s the most effective digital marketing channel for small businesses?

It’s not social media. — It’s not advertising. — It’s a website.

So says this 2017 survey of small to medium-sized businesses.

This actually makes total sense. Just as “all roads lead to Rome,” all digital marketing leads back to your website. It’s your business’s digital hub. Home base. A place that you have more control than anywhere else on the web.

Small business owners get this. It’s why websites are the most-used tool by small businesses.   Continue reading