Category Archives: Marketing

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Our first Open Exchange/Mini Business Expo
was a huge success!

“We met some fantastic community members at the first annual Poulsbo Chamber of Commerce mini-expo. Thanks to everyone who chatted with us at our table, learned more about KCMT and who signed up for our mailing list.” ~ KCMT

Only 4 tables still available for September 13th.
Reserve your table today!
RSVP today by calling our office at 360-779-4999


 

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Ask SCORE: What’s the best way to use social media for my small business?

You can bring out the human side of your business on social media.

Social media gives small businesses an interactive way to connect with prospects and customers, yet many businesses struggle with building relationships via the platforms they’re using. They fail to make their brands “human” on social media.

According to nationally known social media professional, Rachel Strella of Strella Social Media, “People relate more to other people than to a logo or brand image. This can give small businesses and solopreneurs an advantage over bigger businesses.”

Taking the human approach is successful for one simple reason, relationships are built on trust.  Continue reading

What Online Marketing Tactics Generate the Best B2B Leads?

The days of B2B businesses generating leads via sales letters and cold calls are long gone. Today, savvy B2B marketers use online marketing to attract qualified leads. But which digital marketing tactics work the best for this purpose?

Here’s what a recent survey of B2B marketers in the 2017 State of B2B Digital Marketing has to say.

Social media, email and search are the most popular lead generation tactics…

Some digital lead generation tactics are almost universally employed. For example, 95 percent of B2B marketers surveyed use social media to generate leads, 93 percent use email marketing and 91 percent use organic search.

…but that doesn’t mean they’re the most effective.

Continue reading

In search of the minimum viable audience.

by Seth Godin

Of course everyone wants to reach the maximum audience. To be seen by millions, to maximize return on investment, to have a huge impact.

And so we fall all over ourselves to dumb it down, average it out, pleasing everyone and anyone.

You can see the problem.

When you seek to engage with everyone, you rarely delight anyone. And if you’re not the irreplaceable, essential, one-of-a-kind changemaker, you never get a chance to engage with the market.

The solution is simple but counterintuitive: Stake out the smallest market you can imagine. The smallest market that can sustain you, the smallest market you can adequately serve. This goes against everything you learned in capitalism school, but in fact, it’s the simplest way to matter.

Continue reading on Seth’s Blog

Local merchants’ marketing goes digital.

I recently posted on the SCORE Small Business Success Blog about the advantages digital tools can offer a business. It seems more businesses are listening: In a recent survey, a majority of local businesses report moving their marketing efforts online, using more sophisticated digital marketing methods, and investing more in them.

The 2017 Local Merchant Report surveyed businesses with at least one physical location and fewer than 50 employees.  Continue reading

How to make Facebook work for your business.

According to Facebook, there are more than 50 million active business Pages, and most likely you have one as well.

Here are six ways to maximize the bene ts of a Facebook business page and help to engage with, and possibly increase, your customer base:

1. Link your Facebook page to your website, or make Facebook your main online presence

No website yet? No problem. Many businesses use Facebook as their primary online presence. But remember, you want to build your brand, not the social media site’s brand. The solution: register a domain name (or web address) and redirect it to your Facebook page. Also known as web forwarding, you create a rule that all visitors to your domain name be directed to a web location of your choice (in this case your Facebook page). Redirecting gives you a memorable and permanent company web address to use for marketing and is becoming increasingly popular. From the fourth quarter of 2014 to the fourth quarter of 2015, redirects to a Facebook page have increased by 21 percent.

If you already have a website, make sure to include social sharing buttons on prominent pages and content. That way people who nd something of interest on your site can easily like and share that content on their social media channels.  Continue reading