The days of B2B businesses generating leads via sales letters and cold calls are long gone. Today, savvy B2B marketers use online marketing to attract qualified leads. But which digital marketing tactics work the best for this purpose?
Here’s what a recent survey of B2B marketers in the 2017 State of B2B Digital Marketing has to say.
Social media, email and search are the most popular lead generation tactics…
Some digital lead generation tactics are almost universally employed. For example, 95 percent of B2B marketers surveyed use social media to generate leads, 93 percent use email marketing and 91 percent use organic search.