by Valarie Harris, Varris Marketing
This story is all about my $87 Aha!! Moment. I have been in Marketing since 2011, with an official launch of Varris Marketing in 2012. Things started off slow, but headed in the right direction, so I thought. Year-end profit numbers came in and I only made $87. I chalked it up to first year jitters. So, with the brand-new year here, I made some changes, thinking, hoping, and praying that my year end results would be better, I mean, they had to be right? To my surprise and amazement, my year ended making the exact same amount as the previous year, $87. Unbelievable right? I suddenly became frustrated and discouraged.
I decided to take the next year off to figure out what the heck was going on, what was I doing wrong and how to fix it, because not only was my business tanking, so was my personal life. I thought offering rock bottom prices would get me more clients and it did, but way too many. I also thought that doing everything that operating a business entails would keep cost down and save money, wrong again, that just kept me working 24 hours a day, 7 days a week, neglecting my clients, my home, my kids, my husband and myself. I had more money leaving my bank account than was coming in, and that’s when my AHA moment happened.