Category Archives: Grow Your Business

What’s the most effective digital marketing channel for small businesses?

It’s not social media. — It’s not advertising. — It’s a website.

So says this 2017 survey of small to medium-sized businesses.

This actually makes total sense. Just as “all roads lead to Rome,” all digital marketing leads back to your website. It’s your business’s digital hub. Home base. A place that you have more control than anywhere else on the web.

Small business owners get this. It’s why websites are the most-used tool by small businesses.   Continue reading

Make your business soar in 2018!

Lunch and Learn banner

What’s the #1 thing you need to do to
make your business soar in 2018?

January 25 – Poulsbo

Speaker: Ken Sethney
Business Mentor, Kitsap SCORE

Topic: The Holiday’s are over. The new year is here.
It’s time to focus your energy on the things you need to do
to make this an extraordinary year. Start with #1.

Presented by Kitsap SCORE
Hosted by the Poulsbo Chamber of Commerce
19735 10th Avenue NE, Suite S100, Poulsbo
Thursday, January 25 | Noon to 1:00 PM

Free to Chamber members and SCORE clients.
Bring your lunch and join us!

RSVP Today
admin@poulsbochamber.com


 

Make your business soar in 2018!

Your Business Academy header

What’s the #1 thing you need to do to
make your business soar in 2018?

January 23 – Silverdale

Presented by: Kitsap SCORE

Speaker: Ken Sethney
Business Mentor, Kitsap SCORE

Topic: The Holiday’s are over. The new year is here.
It’s time to focus your energy on the things you need to do
to make this an extraordinary year. Start with #1.

No charge for Chamber members and SCORE mentees.

Hosted by the
Silverdale Chamber of Commerce
Tuesday, January 23 | 7:30 to 9:00 AM
Hop Jack’s | 3171 NW Bucklin Hill Rd

Every business deserves planning.

Don’t make the all-too-common mistake of dismissing the value of planning for your business. Every well-run business needs to manage strategy, tactics, milestones, metrics and essential business numbers.

Do it right, and planning is easy to do, great for managing and developing accountability.

Remember these two key points:

  1. Good planning doesn’t require a big, formal, traditional business plan document. A lean business plan is much easier than a traditional plan. It just consists of bullet-point lists and tables. You can do it yourself.
  2. What really makes the difference is keeping the plan live. It doesn’t take more than an hour or two per month. The planning process means you track results, review, and revise often enough to keep your plan fresh.

Continue reading

Here’s how to fund your business.

by Kelly Deis of SoundPoint Consulting

So, you have a great idea for a start-up or you want to expand your current business. You have the perfect business plan and are confident that both revenue growth and profitability are sure-fire.

Problem is, you don’t have the capital to fund the start-up or expansion. If that is the case, here are a few ways to fund your business. Which one is right for you?  Continue reading

Ask SCORE: How can I improve my selling skills?

As the owner of a small business, you may be struggling with a frustrating reality. You are confident that you have excellent products and services, but people aren’t just lining up to buy them.

You know that you can solve problems for your customers and deliver significant value for a reasonable price. All you have to do is convince them to place an order.

Unfortunately, sales skills don’t come naturally to everyone, but they are essential if you want to build relationships with potential customers and generate orders for your products and services.  Continue reading

In search of the minimum viable audience.

by Seth Godin

Of course everyone wants to reach the maximum audience. To be seen by millions, to maximize return on investment, to have a huge impact.

And so we fall all over ourselves to dumb it down, average it out, pleasing everyone and anyone.

You can see the problem.

When you seek to engage with everyone, you rarely delight anyone. And if you’re not the irreplaceable, essential, one-of-a-kind changemaker, you never get a chance to engage with the market.

The solution is simple but counterintuitive: Stake out the smallest market you can imagine. The smallest market that can sustain you, the smallest market you can adequately serve. This goes against everything you learned in capitalism school, but in fact, it’s the simplest way to matter.

Continue reading on Seth’s Blog