According to the most recent International Trade Association data available through the Small Business Administration, small businesses represent 97.7 percent of the U.S. firms that export goods to other countries. In fact, they account for over one-third of the United States’ known export value.
With business technology ever evolving, expanding our collaboration and communication capabilities, we can assume that more small business owners will want to seize opportunities to extend their customer base beyond U.S borders. With 96 percent of global consumers living outside of the United States (according to the U.S. Department of State), reaching a global market can fuel revenue growth and offer some protection against fluctuations in the U.S. domestic markets. Continue reading
by Kelly Deis of SoundPoint Consulting
As with many things in life – where we place our attention is what will change. But, if you try to focus on too many things at once, nothing gets done. The same is true for monitoring your business’ financial performance.
Monitor and focus your attention on those few key metrics that drive your business’ health through a dashboard tailored to your needs.
A good dashboard – often no more than one page, is a powerful visual of graphs and other data that provide a snapshot of the key components of your business. It monitors trends and tracks performance against goals, providing the ability to course-correct mid-year.
A customized monthly dashboard should focus on the key drivers of your business and help you quickly and easily assess the health and trajectory of your company. Here’s how: Continue reading
Have you ever read a magazine or newspaper while waiting for a haircut, dental exam, or car repair? A Kitsap SCORE client is offering an alternative choice for local advertisers. Here’s his message…
Welcome to Tidbits — “The Neatest Little Paper Read” — locally owned and operated.
Tidbits is an affordable way to tell the folks who eat, shop, work and play in the greater Kitsap County area about your business!
Your ad will be visible in 290 + points of distribution from one end of the county to the other. Available in restaurants, fast food places, medical and dental offices, hair and nail salons, markets, quick lubes, tire stores, repair shops, hotels – any place where people have to wait and want to be entertained.
You can have an exclusive spot on the front page and beat the competition once again! Act quickly to join this exclusive club of only 9 of Kitsap’s best advertisers. Continue reading
As the old adage goes, “A picture is worth a thousand words.” In reality, visual content like photos, images and videos are worth so much more in the grand scheme of your digital marketing strategy. Would you believe that you remember more of what you learn visually than what you read on-screen or in a book? In fact, studies have shown that people recall nearly 65 percent of the visual content that they see almost three days later; whereas, they only retain about 10 percent of written content in the same amount of time.
Of course, it goes without saying that written content is very important to your marketing program. A thoughtful mixture of written content and visuals will help your business show up more online, attract the attention of prospective customers, and convince and convert them into paying customers. For instance, on Facebook, images receive a 37 percent higher engagement rate than posts with text alone. Still not a believer? Here are 3 reasons to liven up your marketing with visual content. Continue reading