Category Archives: Grow Your Business

Considerations and Resources for Small Businesses That Want to Sell Their Products Internationally

According to the most recent International Trade Association data available through the Small Business Administration, small businesses represent 97.7 percent of the U.S. firms that export goods to other countries. In fact, they account for over one-third of the United States’ known export value.

With business technology ever evolving, expanding our collaboration and communication capabilities, we can assume that more small business owners will want to seize opportunities to extend their customer base beyond U.S borders. With 96 percent of global consumers living outside of the United States (according to the U.S. Department of State), reaching a global market can fuel revenue growth and offer some protection against fluctuations in the U.S. domestic markets. Continue reading

You Can Use Public Speaking to Grow Your Business

I frequently speak at events for small business owners, both in my area and around the country. I’ve logged a lot of frequent flyer miles! Traveling so much for events can be tiring, but it’s all worth it. That’s because public speaking is a great tool to grow my business. It can be just as effective for your business, too. Continue reading

Measure it to improve it.

by Kelly Deis of SoundPoint Consulting

As with many things in life – where we place our attention is what will change. But, if you try to focus on too many things at once, nothing gets done. The same is true for monitoring your business’ financial performance.

Monitor and focus your attention on those few key metrics that drive your business’ health through a dashboard tailored to your needs.

A good dashboard – often no more than one page, is a powerful visual of graphs and other data that provide a snapshot of the key components of your business. It monitors trends and tracks performance against goals, providing the ability to course-correct mid-year.

A customized monthly dashboard should focus on the key drivers of your business and help you quickly and easily assess the health and trajectory of your company. Here’s how: Continue reading

Is Your Business Ready to Franchise?

Is your small business thriving? Do customers from out of town ask if you’re going to open another location in their neck of the woods? Are you secretly yearning for a new challenge now that your business is running so smoothly? If you can answer “yes” to all these questions, it might be time to consider franchising your business.

But there are a few other questions you need to answer to determine if you’re ready to get serious about franchising your business.

franchise book

Ask yourself:

Does my business have strong systems in place?

A good franchise has operational systems and processes that can be standardized and taught to other people to provide a consistent product or service across all locations. For example, if you own a sandwich shop, do you have a written system for all the steps of making a sandwich, such as:

  • Whether to put on gloves first
  • How much meat, cheese, mayonnaise, and other ingredients to use (such as “two ounces” or “one tablespoon”)
  • The order in which to assemble the items
  • How to wrap and package the sandwich

Continue reading

When advertising, think about the context.

Have you ever read a magazine or newspaper while waiting for a haircut, dental exam, or car repair? A Kitsap SCORE client is offering an alternative choice for local advertisers. Here’s his message…


tidbits-mags.pngWelcome to Tidbits — “The Neatest Little Paper Read” — locally owned and operated.

Tidbits is an affordable way to tell the folks who eat, shop, work and play in the greater Kitsap County area about your business!

Your ad will be visible in 290 + points of distribution from one end of the county to the other. Available in restaurants, fast food places, medical and dental offices, hair and nail salons, markets, quick lubes, tire stores, repair shops, hotels – any place where people have to wait and want to be entertained.

You can have an exclusive spot on the front page and beat the competition once again! Act quickly to join this exclusive club of only 9 of Kitsap’s best advertisers. Continue reading

What is local SEO and why is it important?

Local SEO (search engine optimization) is the practice of improving your online presence to attract local customers to your brick-and-mortar business.

Forty-six percent of all Google searches are local, and there has been a 900%+ growth in mobile searches for  “_____ near me today/tonight.” Among the people who searched for local businesses, 76% visited a related business within a day, and 28% made a purchase.

With so many consumers searching for local businesses, it’s important to make sure your business comes up in those searches. Continue reading

3 Reasons to Liven Up Your Marketing with Visual Content

visual marketing strategyAs the old adage goes, “A picture is worth a thousand words.” In reality, visual content like photos, images and videos are worth so much more in the grand scheme of your digital marketing strategy. Would you believe that you remember more of what you learn visually than what you read on-screen or in a book? In fact, studies have shown that people recall nearly 65 percent of the visual content that they see almost three days later; whereas, they only retain about 10 percent of written content in the same amount of time.

Of course, it goes without saying that written content is very important to your marketing program. A thoughtful mixture of written content and visuals will help your business show up more online, attract the attention of prospective customers, and convince and convert them into paying customers. For instance, on Facebook, images receive a 37 percent higher engagement rate than posts with text alone. Still not a believer? Here are 3 reasons to liven up your marketing with visual content. Continue reading