Before the Internet age, small business startups had little opportunity to showcase their products right alongside major national brands. Online marketplaces have leveled the playing field for small businesses, effectively helping them leap geographic boundaries and sell their products in markets that would never have been possible.
Whether you are selling your products on Amazon, eBay or directly from your website, it is critical for you to efficiently manage your product setup and ensure you can be easily discovered by consumers. Many of the same best practices that lead to in-store success can be applied to e-commerce, with a special focus on providing consumers with a well-rounded view of your product prior to purchase. Continue reading