This article has been brought to you courtesy of Linkedin.
There are over 30 million small businesses in the United States, but only half of them will make it past five years. Ensure your small business is in the successful half and capitalize on how LinkedIn can evolve your business. Here are three ways to grow your business using LinkedIn:
Create & Promote a LinkedIn Company Page
LinkedIn members are 50% more likely to buy once they’ve engaged with your business on LinkedIn. But they can’t connect with you if you don’t have a LinkedIn Company Page. Personal profiles don’t have the same marketing, advertising, and recruiting features as Company Pages, making them less effective at promoting your business. As you create your page, think about the kind of impression you want to create among potential customers and employees. Continue reading
Retail is a complex and challenging business, posing problems ranging from inventory management to theft prevention. When coupled with falling prices inspired by major retailers, like Amazon, and the rising costs of labor, there are a variety of pitfalls facing modern retail businesses.
With so many ins and outs to consider, now more than ever, effective management plays a critical role in retail success.
In this two-part blog series, we reveal the core principles and techniques you should apply to manage a store successfully.
Streamline In-Store Operations
Whether you know it or not, many of the day-to-day tasks that dominate small retail operations are based on old-school styles and strategies, like counting inventory by hand, creating manual schedules, and entering sales transactions one by one into bookkeeping software. While these methods can be useful, they cost you time that could be invested elsewhere. Continue reading
by Kelly Deis of SoundPoint Consulting
First, what does it mean to scale your business, and how does it differ from growing your business?
Consider scaling a business:
“growing sales at an exponential rate while only adding costs incrementally by developing a replicable system for delivering goods and services.”
with simply growing a business:
“increasing sales coupled with increasing costs with little improvement on profit margins.”
The difference is clear. There is nothing easy about scaling your business, particularly for small businesses. It takes intention, strategy and investment.
Often business owners are caught in a Catch-22. They know they can sell more if they hire a Vice-President of Business Development. But, they can’t afford to pay for this this new position until they have increased sales.Yikes.
The larger your business, the easier it is to scale. Larger businesses may have multiple revenue streams, fungible staff and banked capital which can help see them through the ramp-up phase of accelerating growth. Smaller businesses often do not have this luxury. Continue reading
Before the Internet age, small business startups had little opportunity to showcase their products right alongside major national brands. Online marketplaces have leveled the playing field for small businesses, effectively helping them leap geographic boundaries and sell their products in markets that would never have been possible.
Whether you are selling your products on Amazon, eBay or directly from your website, it is critical for you to efficiently manage your product setup and ensure you can be easily discovered by consumers. Many of the same best practices that lead to in-store success can be applied to e-commerce, with a special focus on providing consumers with a well-rounded view of your product prior to purchase. Continue reading
by Ken Sethney, Volunteer Mentor, Kitsap SCORE
Let me begin by saying that I have tremendous respect for sales people. They have an extremely difficult and vitally important job. When they are successful, everyone wins —customers, owners, managers, widget makers, support staff, and consultants.
Therefore, it is in everyone’s interest that sales people are given the support, encouragement and tools they need to succeed. To that end, I offer the following strategies for increasing sales productivity. When they are successfully implemented, your customers and everyone in your organization will benefit. Continue reading
Publishing a business blog is an important part of any marketing strategy, but many businesses launch one, not realizing that maintaining it is just as critical. Quality content is key, and if you’re a business professional you have lots to offer based on expertise in your field.
Here are 10 reasons why you might want to use that expertise to keep your business blog active.
1. Drive Traffic to Your Business Website
Customers who read your blog are 97% more likely to click on your website. That improves your website’s search engine optimization (SEO) making your website more likely to rise to the top of organic searches. In addition, the more you blog, the more traffic you get. Here are five steps to build a website if you haven’t got one yet.
In addition, blog sites that post daily get almost double the traffic than sites that post monthly or less. Continue reading