Category Archives: Grow Your Business

Three Things You Should Understand Before Hiring a Search Engine Optimization Expert

A website is a critical sales and marketing tool for just about every business. It’s a hub for product information, a conversion point for capturing leads, the holding place for marketing materials and company news, and many times serves as your potential customer’s first impression of your business.

However, before any prospect can interact with your website, they first have to find your website. This discoverability is the culmination of a strong SEO, or search engine optimization, strategy and an SEO expert behind the scenes.

Most business owners are digital marketing novices making it hard to know what you’re really buying when you hire an SEO expert.

If you’re like most business owners, you understand the role of an SEO expert from a high level but aren’t as familiar with the full scope of what’s involved or the time required. This makes it a lot harder to confidently hire the right SEO expert and forces owners to take these professionals at their word. Continue reading

WA State Biz Fair Is Going Virtual 202

This year the event is VIRTUAL for the first time!

Join hundreds of experts and thousands of small business owners and managers from home – or anywhere.

MEET with mentors, advisors, trainers, educators, fellow small business owners, and entrepreneurs. 

LEARN from savvy business experts who will share their knowledge and real-life experiences. 

CONNECT with federal, state and local government agencies to find out about starting a business or contract opportunities. 

FIND OUT how non-profit organizations can help you with funding, legal support, and more. 

NETWORK with Chambers of Commerce, Economic Development Authorities and statewide Business Associations. 

CHECK OUT the Digital Marketplace for products and services to help you do business.

NO COST TO ATTEND! – NONE – NADA – ZIP

For more information go to www.bizfair.org        Questions? Email info@bizfair.org

 If you would like to register to attend the 24th Annual
Washington State Small Business Fair, use this link. Register Here

Small Business Resilience Hub

While you may be facing uncertainty, there is one thing you can be certain of: SCORE is here for you.

During these difficult times, everyone is talking about survival, uncertainty, and loss—loss of revenue, relationships, and resources. It’s normal and human to feel fear and uncertainty, to wonder about the future of your business.

At SCORE, we get it. And we’re also here to remind you that you are stronger than you think and more powerful than you know.  You are a small business owner, the person who dared to ask what if? The leader who had the courage to take that first step to build a business and a future you believe in.

Visit our Small Business Resilience Hub here

Should I advertise in a down economy?

by Ken Sethney, Volunteer Business Mentor, SCORE Kitsap

A recent article on money.com dealt with a couple of difficult questions: “What Is a recession, and are we in one?” Three experts answered the questions. From a technical perspective we’re not there yet, but we could be very soon. 

OK, fine. I’m not a college professor, a manager of economic research, or an investment strategies advisor, but from my perspective, we’re smack dab in the middle of a recession. The question we all face is what do we do about it?

If you own a business, you want to cut costs, but where? For some companies the decision is easy… the first cut they make is advertising. But you’re not so sure. Continue reading

How to develop a successful new product.

Developing and launching a new product requires research, resources, and a determination to follow through despite roadblocks and setbacks. If you have a product idea, how can you better ensure your development effort goes smoothly, and the end result is a win for you and your company?

While product development comes with varying levels of complexity that depend on the type of product you plan to create, several key ingredients for success remain universal. Continue reading

Is an SBA loan right for you?

SBA loan

If you’re starting or growing your small business, you should learn about loans guaranteed by the U.S. Small Business Administration (SBA) as a funding option.

If you apply for an SBA loan, your loan won’t be from the SBA, and you won’t make your payments to the agency. Instead, the SBA approves lenders to provide loans to small businesses under their loan programs. Continue reading

Yes, you can manage your time more effectively.

With so many responsibilities as a business owner, it’s easy to get overwhelmed and fall short on what you want to accomplish. If you’re a new business owner who formerly worked for someone else, you may have discovered that managing time has become more challenging. 

That’s natural. After all, you’ve gone from having your work schedule and priorities set for you to needing to prioritize every project and task related to running your business. Time management doesn’t come naturally to everyone, but it’s an essential skill that can be developed with some attention and effort.  Continue reading

Nine Ways to Fund Your Business

by Kelly Deis of SoundPoint Consulting

If you don’t have the capital to fund your business growth, here are a few ideas. Which one is right for you?

1. Bank Loan or Line of Credit

Borrowing from the bank is probably the most traditional way of funding a business. This can take the form of a traditional loan or line of credit. Some banks may require an SBA guarantee which is a little more expensive than a bank-only loan. Others may require covenants, or conditions, within which the business must perform.

Bankers will review your historical performance and business plan in great detail. Assuming that these pass muster, the bank will require collateral in the form of inventory, equipment or even your house. In many cases they will insist on a personal guarantee.

Bank loans are debt financing requiring periodic payment of principal and interest. However, they do not require you to give up equity in your business; if your business takes off, you keep the profits (after debt repayment). Continue reading

Best practices for building a winning website.

website developmentYour website is often the first impression a person has of your business. Is your website a good representation of your company – or does it miss the mark?

In this webinar presented by digital marketing expert Sherry Bonelli, you’ll learn what to consider and implement as you build or update your website.

View the Webinar

Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties. Continue reading