Category Archives: Elevator Pitch

How to find the right investor for your small business.

By Caron Beesley, Contributor

Although small businesses still turn to credit unions, community banks, and traditional banks for their capital needs, outside equity such as angel investment and venture capital, are  valid options. In fact, the venture and angel capital industries are experiencing a sharp increase in demand thanks to a greater certainty in the domestic economy.

If you’re looking for a private equity firm, venture or angel capitalist to fund your business, what are your options? Below are some tips for identifying the right fit for your needs and taking those important first steps.  Continue reading

Let’s hear your 60 second elevator pitch.

Let’s face it, 60 seconds is about the length of time you have in an elevator to explain the concept of your company to a total stranger — even less, if the stranger is getting out on a lower floor. 🙂

After your minute is up, you’ll start to lose their attention. So it’s best to make your 60 seconds count.

5 to 10 seconds: Who are you?

10 to 20 seconds: What’s the problem your product/service solves?

10 to 20 seconds: What’s your solution?

5 to 10 seconds: What do you need? 

You can pitch for things other than money… partners, teammates, referrals, mentors. The point is, keep it brief. Practice. Look the person in the eyes. Deliver your pitch.

Who knows, this time it just might work.