by Clyde McDade, Beach House Creative (LinkdIn)

Hello Fellow E-Marketer,

It’s our sixth lesson of “Thirteen Reasons Why Marketing Campaigns Fail”. I’m excited to get into today’s lesson. The better you understand your audience the more response you’ll get from them.

Another reason marketing campaigns fail is, because the marketer doesn’t strike the responsive chord with an audience.

People ignore what doesn’t grab them. They further ignore messages that are irrelevant. How do you solve the problem of striking the responsive chord? Here are a four steps to do this with every marketing campaign.  Continue reading →

by Clyde McDade, Beach House Creative (LinkdIn)

Hello Fellow E-Marketer,

Holy smokes I can’t believe we’re almost done with this series!  Great work on staying with me.  It doesn’t matter if you have a health or travel-related business.  Understanding the sixth thing you need for a successful e-mail campaign is critical.

Many e-marketers don’t take the time to think about their call-to-action.  It’s your chance to tell prospects and customers exactly how you want them to respond to your offer.  If you skimp on this you’ll lose sales and profits.

How do you create a strong call-to-action?  Continue reading →

by Clyde McDade, Beach House Creative (LinkdIn)

Hello Fellow E-Marketer,

Can you believe it’s our final lesson for this series?  Thank you for sticking with me this long.  Now today we’ll cover the final element needed before creating your e-mail campaign.  Get this right and success is in the bag.

The Powerful Offer

E-marketers can get hung up on copy, design, templates and other e-mail angst.  But there’s one area they tend to overlook.  Most e-mail offers are no big deal.  They don’t spark a desire in subscribers to buy.  They rarely offer something unique.

Before creating your e-mail campaign decide on your offer.  What kind of offer are you willing to make?  Here are the three elements of a powerful offer.  Continue reading →

by Clyde McDade, Beach House Creative (LinkdIn)

Hello Fellow E-Marketer,

By now you’ve learned a ton about the Four Levers of e-mail marketing.  Has it opened your eyes on how to create more effective e-mail campaigns?  Trust me there’s more to an e-mail campaign than hitting  the send button.

Today we’ll look at the fourth lever of e-mail marketing.  It’s called “Timing”.  You’d be shocked to know today’s e-mail technology allows you to track when folks open the e-mails you send them.  This is important, because it goes to “click-through behavior”.

How do you time your e-mails properly?  Here are a few steps.  Continue reading →