Category Archives: E-Tip

Three Things You Should Understand Before Hiring a Search Engine Optimization Expert

A website is a critical sales and marketing tool for just about every business. It’s a hub for product information, a conversion point for capturing leads, the holding place for marketing materials and company news, and many times serves as your potential customer’s first impression of your business.

However, before any prospect can interact with your website, they first have to find your website. This discoverability is the culmination of a strong SEO, or search engine optimization, strategy and an SEO expert behind the scenes.

Most business owners are digital marketing novices making it hard to know what you’re really buying when you hire an SEO expert.

If you’re like most business owners, you understand the role of an SEO expert from a high level but aren’t as familiar with the full scope of what’s involved or the time required. This makes it a lot harder to confidently hire the right SEO expert and forces owners to take these professionals at their word. Continue reading

Get found online with these 3 SEO tactics.

Search Engine OptimizationSearch engine optimization (SEO) is more important than ever for getting found online—and getting customers to buy from your business. That’s because online search has become the primary way potential customers find local businesses.

Don’t believe me? A whopping 87% of people used a search engine to find a local product or service in the past month, the Local Search Association reports.

SEO was once a specialized skill that required hiring a professional to drive traffic to your website. Today, while SEO Is still somewhat of an art form, there are plenty of tools and tips you can use to improve your website’s SEO all by yourself—with excellent results.  Continue reading

Why Your Business Needs Its Own Email Domain

why-your-business-needs-its-own-email-domainWhen you first started your small business, did you haphazardly begin sending emails from your personal email address? Or, if you’re still in the planning stages of starting a new business, do you think you’ll be fine sending your business emails from a Yahoo! or Gmail account?

If so, think again. The email domain from which you send your emails has a major effect on your business’s credibility and reputation. Here are six reasons why every small business should have its own email domain.

Continue reading

E-Tip: Strike the Responsive Chord

by Clyde McDade, Beach House Creative (LinkdIn)

Hello Fellow E-Marketer,

It’s our sixth lesson of “Thirteen Reasons Why Marketing Campaigns Fail”. I’m excited to get into today’s lesson. The better you understand your audience the more response you’ll get from them.

Another reason marketing campaigns fail is, because the marketer doesn’t strike the responsive chord with an audience.

People ignore what doesn’t grab them. They further ignore messages that are irrelevant. How do you solve the problem of striking the responsive chord? Here are a four steps to do this with every marketing campaign.  Continue reading

E-Tip: Use a Strong Call-to-Action

by Clyde McDade, Beach House Creative (LinkdIn)

Hello Fellow E-Marketer,

Holy smokes I can’t believe we’re almost done with this series!  Great work on staying with me.  It doesn’t matter if you have a health or travel-related business.  Understanding the sixth thing you need for a successful e-mail campaign is critical.

Many e-marketers don’t take the time to think about their call-to-action.  It’s your chance to tell prospects and customers exactly how you want them to respond to your offer.  If you skimp on this you’ll lose sales and profits.

How do you create a strong call-to-action?  Continue reading

E-Tip: Decide on your Offer

by Clyde McDade, Beach House Creative (LinkdIn)

Hello Fellow E-Marketer,

Can you believe it’s our final lesson for this series?  Thank you for sticking with me this long.  Now today we’ll cover the final element needed before creating your e-mail campaign.  Get this right and success is in the bag.

The Powerful Offer

E-marketers can get hung up on copy, design, templates and other e-mail angst.  But there’s one area they tend to overlook.  Most e-mail offers are no big deal.  They don’t spark a desire in subscribers to buy.  They rarely offer something unique.

Before creating your e-mail campaign decide on your offer.  What kind of offer are you willing to make?  Here are the three elements of a powerful offer.  Continue reading

E-Tip: Time your E-mails

by Clyde McDade, Beach House Creative (LinkdIn)

Hello Fellow E-Marketer,

By now you’ve learned a ton about the Four Levers of e-mail marketing.  Has it opened your eyes on how to create more effective e-mail campaigns?  Trust me there’s more to an e-mail campaign than hitting  the send button.

Today we’ll look at the fourth lever of e-mail marketing.  It’s called “Timing”.  You’d be shocked to know today’s e-mail technology allows you to track when folks open the e-mails you send them.  This is important, because it goes to “click-through behavior”.

How do you time your e-mails properly?  Here are a few steps.  Continue reading

E-Tip: Clean Your List

by Clyde McDade, Beach House Creative (LinkdIn)

Hello Fellow Business Owner,

Let’s talk about something most business owners don’t do. Instead they assume this part of their business is, okay.

How Clean is your List?

Smart businesses have built a list of names in their database. These are either current customers or prospects. If they’ve opted-in to receive your e-mails, they’re apart of your subscription e-mail list.  Continue reading

E-Tip: Improve Your Offer

by Clyde McDade, Beach House Creative (LinkdIn)

Hello Fellow E-Marketer,

Let’s take a peek at the second lever of e-mail campaigns. It’s called, your offer. Sometimes e-mail marketers glass over their offers. It’s easy to think a simple price reduction or bundle sale will work. Not always so.

In his book, “How to Create Irresistible Offers” copywriter Bob Bly shares how excellent offers work.

“As a rule, the more valuable and risk-free the offer seems to be to the reader; the better your response.”

In your e-mails you must make the offer that will bring you the most results. Here are a few types of offers you can make.  Continue reading