Search engine optimization (SEO) is more important than ever for getting found online—and getting customers to buy from your business. That’s because online search has become the primary way potential customers find local businesses.
Don’t believe me? A whopping 87% of people used a search engine to find a local product or service in the past month, the Local Search Association reports.
SEO was once a specialized skill that required hiring a professional to drive traffic to your website. Today, while SEO Is still somewhat of an art form, there are plenty of tools and tips you can use to improve your website’s SEO all by yourself—with excellent results. Continue reading
“Your network is your net worth.”
Ever heard that saying? It goes all the way back to the days of paper Rolodexes, but it is just as important now.
The idea of using your network as a business asset is why social selling matters. And why every small business should be doing more of it.
Image source: Social Selling 2017 Trends Report Continue reading
by Robbin Block of Blockbeta Marketing
Every business owner wants to know how to get more website visitors. I’m sure you’re no exception. After teaching hundreds of classes on the topic, I’ve boiled it down to these 10. If you have an ecommerce business, stick around until #9 for your key ingredient.
1. Keywords — the DNA of Digital Marketing
When it comes to digital marketing, keywords are the life blood of the Internet. They’re the words people use to find businesses when they’re searching. These are not your words; not your jargon. But literally what people use. On one hand, think about the types of questions your audience may have and what words they may be using to search. You can use our FAQ worksheet as a starting point. On the other hand, research commonly searched terms using Google’s Keyword Planner.
2. Optimized Website — Increase Your Site’s Visibility with SEO
Search engine optimization or SEO is about building keywords into the content of your website (and ultimately, all your content). This means titles, headlines, subheadlines, body copy and more (download our SEO guide). If you’ve built your own website, you should be able to place the keywords yourself. Or have your webmaster help you. That’s not to say you should leave it completely up to them. Knowing how to position your keywords is art and science. It’s about understanding how your customers think and using the keywords in such a way as to help Google recognize your site as the place to send people to. The point is to make your website as attractive, and therefore as visible as possible, to search engines. Continue reading
Publishing a business blog is an important part of any marketing strategy, but many businesses launch one, not realizing that maintaining it is just as critical. Quality content is key, and if you’re a business professional you have lots to offer based on expertise in your field.
Here are 10 reasons why you might want to use that expertise to keep your business blog active.
1. Drive Traffic to Your Business Website
Customers who read your blog are 97% more likely to click on your website. That improves your website’s search engine optimization (SEO) making your website more likely to rise to the top of organic searches. In addition, the more you blog, the more traffic you get. Here are five steps to build a website if you haven’t got one yet.
In addition, blog sites that post daily get almost double the traffic than sites that post monthly or less. Continue reading
Social media might be the last thing on the minds of time-strapped solopreneurs or freelancers. But with a well-planned strategy, even the self-employed can make the most of these powerful, and free, marketing tools.
In this webinar, Donna Amos, founder of Solopreneur Solutions, will share what she has learned while working with hundreds of clients. This webinar can help businesses of all sizes who need time-saving social media tips.
You will learn:
- What social media platforms to use if you are crunched for time
- How to get the most out of your social media activities
- How to align your social goals to business goals
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Download the webinar transcript.
For years you would hear it and see it:
LIKE US ON FACEBOOK!!!!!
Looking at those numbers, particularly if they grew big and fast, could make you feel very good about yourself, and certainly gave you the kind of strokes you wanted if you were a marketer working for a company of any size.
Then the whole conversation shifted to, “What are all of those ‘likes’ getting us?“, which led to a number of uncomfortable pauses in the report. While getting the right kinds of measurements in place years ago was much more difficult, nowadays there isn’t the thrashing about there used to be around them. You still need to have a clear goal around what you’re trying to achieve online…of course, the end is to generate sales, but following the trail, building the relationships, etc. with your customers hasn’t changed. The platforms and practices have to a large degree, when executing a digital marketing strategy (as opposed to what your company might have done 50 years ago…..), but people are still people. Continue reading