For years you would hear it and see it:
LIKE US ON FACEBOOK!!!!!
Looking at those numbers, particularly if they grew big and fast, could make you feel very good about yourself, and certainly gave you the kind of strokes you wanted if you were a marketer working for a company of any size.
Then the whole conversation shifted to, “What are all of those ‘likes’ getting us?“, which led to a number of uncomfortable pauses in the report. While getting the right kinds of measurements in place years ago was much more difficult, nowadays there isn’t the thrashing about there used to be around them. You still need to have a clear goal around what you’re trying to achieve online…of course, the end is to generate sales, but following the trail, building the relationships, etc. with your customers hasn’t changed. The platforms and practices have to a large degree, when executing a digital marketing strategy (as opposed to what your company might have done 50 years ago…..), but people are still people. Continue reading
It’s not social media. — It’s not advertising. — It’s a website.
So says this 2017 survey of small to medium-sized businesses.
This actually makes total sense. Just as “all roads lead to Rome,” all digital marketing leads back to your website. It’s your business’s digital hub. Home base. A place that you have more control than anywhere else on the web.
Small business owners get this. It’s why websites are the most-used tool by small businesses. Continue reading
Live video streaming has become one of the most powerful ways to forge stronger connections with customers. Apps like Facebook Live, Instagram Stories, Snapchat Stories, YouTube Live Streaming, and Periscope can help small business owners boost sales and strengthen their brands.
Going “live” enables people to see what’s happening with your business in real-time and offers a more personal view of what your company does and who the faces are behind your logo.
If you’re thinking about giving live video streaming a try, here are some ideas to help you go live with content that will engage viewers and shine the spotlight on your small business’s strengths. Continue reading
You can bring out the human side of your business on social media.
Social media gives small businesses an interactive way to connect with prospects and customers, yet many businesses struggle with building relationships via the platforms they’re using. They fail to make their brands “human” on social media.
According to nationally known social media professional, Rachel Strella of Strella Social Media, “People relate more to other people than to a logo or brand image. This can give small businesses and solopreneurs an advantage over bigger businesses.”
Taking the human approach is successful for one simple reason, relationships are built on trust. Continue reading
I recently posted on the SCORE Small Business Success Blog about the advantages digital tools can offer a business. It seems more businesses are listening: In a recent survey, a majority of local businesses report moving their marketing efforts online, using more sophisticated digital marketing methods, and investing more in them.
The 2017 Local Merchant Report surveyed businesses with at least one physical location and fewer than 50 employees. Continue reading
Here’s a short video featuring Bruce Carter of Indigo Painting, produced by Laurance Price of Priceless Productions. Two local businesses owners working together.