Category Archives: E-marketing

Get your products ready for e-commerce success.

ecommerceBefore the Internet age, small business startups had little opportunity to showcase their products right alongside major national brands. Online marketplaces have leveled the playing field for small businesses, effectively helping them leap geographic boundaries and sell their products in markets that would never have been possible.

Whether you are selling your products on Amazon, eBay or directly from your website, it is critical for you to efficiently manage your product setup and ensure you can be easily discovered by consumers. Many of the same best practices that lead to in-store success can be applied to e-commerce, with a special focus on providing consumers with a well-rounded view of your product prior to purchase.   Continue reading

10 reasons to keep your business blog active.

Publishing a business blog is an important part of any marketing strategy, but many businesses launch one, not realizing that maintaining it is just as critical. Quality content is key, and if you’re a business professional you have lots to offer based on expertise in your field.

Here are 10 reasons why you might want to use that expertise to keep your business blog active.

1. Drive Traffic to Your Business Website

Customers who read your blog are 97% more likely to click on your website. That improves your website’s search engine optimization (SEO) making your website more likely to rise to the top of organic searches. In addition, the more you blog, the more traffic you get. Here are five steps to build a website if you haven’t got one yet.

In addition, blog sites that post daily get almost double the traffic than sites that post monthly or less.  Continue reading

Webinar: Simplifying social media for solopreneurs.

Social media might be the last thing on the minds of time-strapped solopreneurs or freelancers. But with a well-planned strategy, even the self-employed can make the most of these powerful, and free, marketing tools.

In this webinar, Donna Amos, founder of Solopreneur Solutions, will share what she has learned while working with hundreds of clients.  This webinar can help businesses of all sizes who need time-saving social media tips.

You will learn:

  • What social media platforms to use if you are crunched for time
  • How to get the most out of your social media activities
  • How to align your social goals to business goals

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Download the webinar transcript.

Stop it with the “likes” already.

For years you would hear it and see it:

LIKE US ON FACEBOOK!!!!!

 
Looking at those numbers, particularly if they grew big and fast, could make you feel very good about yourself, and certainly gave you the kind of strokes you wanted if you were a marketer working for a company of any size.

Then the whole conversation shifted to, “What are all of those ‘likes’ getting us?“, which led to a number of uncomfortable pauses in the report. While getting the right kinds of measurements in place years ago was much more difficult, nowadays there isn’t the thrashing about there used to be around them. You still need to have a clear goal around what you’re trying to achieve online…of course, the end is to generate sales, but following the trail, building the relationships, etc. with your customers hasn’t changed. The platforms and practices have to a large degree, when executing a digital marketing strategy (as opposed to what your company might have done 50 years ago…..), but people are still people.  Continue reading

What’s the most effective digital marketing channel for small businesses?

It’s not social media. — It’s not advertising. — It’s a website.

So says this 2017 survey of small to medium-sized businesses.

This actually makes total sense. Just as “all roads lead to Rome,” all digital marketing leads back to your website. It’s your business’s digital hub. Home base. A place that you have more control than anywhere else on the web.

Small business owners get this. It’s why websites are the most-used tool by small businesses.   Continue reading

Ask SCORE: How can I use live video to boost my business?

Live video streaming has become one of the most powerful ways to forge stronger connections with customers. Apps like Facebook Live, Instagram Stories, Snapchat Stories, YouTube Live Streaming, and Periscope can help small business owners boost sales and strengthen their brands.

Going “live” enables people to see what’s happening with your business in real-time and offers a more personal view of what your company does and who the faces are behind your logo.

If you’re thinking about giving live video streaming a try, here are some ideas to help you go live with content that will engage viewers and shine the spotlight on your small business’s strengths.  Continue reading

Ask SCORE: What’s the best way to use social media for my small business?

You can bring out the human side of your business on social media.

Social media gives small businesses an interactive way to connect with prospects and customers, yet many businesses struggle with building relationships via the platforms they’re using. They fail to make their brands “human” on social media.

According to nationally known social media professional, Rachel Strella of Strella Social Media, “People relate more to other people than to a logo or brand image. This can give small businesses and solopreneurs an advantage over bigger businesses.”

Taking the human approach is successful for one simple reason, relationships are built on trust.  Continue reading