You have a business, but are people talking about it?
Word-of-mouth is just as relevant today as it has ever been. When a business asks you to talk about how great they are on Facebook, Twitter, Instagram and so on, that’sword-of-mouth. When you provide good content that others can share, that is also word of mouth. Today, potential customers are more likely to pay attention to people they know and a large general following (e.g., Yelp) than if they see the same commentary in a company advertisement.
In fact, they’ll pay much more attention. The Word of Mouth Marketing Association published some research a couple years ago that found “the value of a word of mouth impression is from five to 100+ times more valuable than a paid media impression.”
You don’t have to spend all day convincing people to spread the word about your new business on social media.
If you’re a small business owner, you’ve almost certainly heard the words “search engine optimization” before. It’s no longer enough to have a website where potential and returning customers can find your location and hours, or even order from you directly—you need to make sure your site is doing the best it can to reach the top of the search rankings. This is SEO 101.
Whether your business is competing with other local businesses in the same industry or looking to grab a national or even global market, appearing in the first page of search results is crucial: The top five search results get the vast majority of clicks from users. Rarely will somebody go through pages of links to find what they’re looking for.
SEO is a combination of science and art, however, that means there is no formula to rocketing yourself to the top of Google results. On the other hand, while digital marketing professionals are likely your best bet for achieving SEO success, the beauty of SEO is that almost anyone can take part in it. There are plenty of small, proactive steps small business owners—even those convinced of their lack of tech savvy—can take to improve their search standing. Continue reading
by Nate Mendenhall
Ever wondered what kind of Facebook Ads competitors in your space are running? Do you sometimes feel like you hit a creative wall with your ads?
You’re in luck – I have a great way to spy on your competitors’ Facebook Ads and ways to get different ideas for future campaigns. This tactic was shown to me by an amazing colleague of mine and I just had to share.
First, navigate to your home News Feed and take a peek at the second post from the top of the feed – its most likely an ad. Click the down arrow on the upper right corner of the ad and select ‘Why am I seeing this?
The next screen provides an explanation as to why you’re seeing the ad, as well as some targeting parameters that the advertiser used to target you. If you see an ad from your competitor, definitely find out why you are seeing it.
Continue reading on Social Media Today.
Being able to make data-driven decisions on customer data in real time should be every business’s goal. As businesses collect data from their websites, digital analytics can give them the power to transform that data into useful knowledge they can act on.
When digital analytics is done right, it will help you and your organization improve online marketing effectiveness, generate new customer insights, drive revenue and ultimately make better business decisions.
But getting there is hard. By now, you may have heard of Google Analytics (GA) and hopefully, you have a GA account set up for your small business. Google Analytics is a great resource for small businesses because it’s free and easy to get started. But just because you are collecting data does not mean that the data is ready to inform your business decisions.
According to Hubspot, B2B marketers who use blogs receive 67% more leads than those who don’t. Also, companies who provide relevant content in their blogs get 97% more links to their websites because readers share it.
These seem like very strong incentives to start and maintain a business blog.
Blogging can be an important part of a small business content marketing strategy. It can help you by increasing your online authority, building trust and credibility as readers see your expertise and knowledge of your industry.
It can also improve your chances of ranking better in online searches. Websites that generate new content regularly are favored over those that do not. Continue reading