You can bring out the human side of your business on social media.
Social media gives small businesses an interactive way to connect with prospects and customers, yet many businesses struggle with building relationships via the platforms they’re using. They fail to make their brands “human” on social media.
According to nationally known social media professional, Rachel Strella of Strella Social Media, “People relate more to other people than to a logo or brand image. This can give small businesses and solopreneurs an advantage over bigger businesses.”
Taking the human approach is successful for one simple reason, relationships are built on trust. Continue reading
I recently posted on the SCORE Small Business Success Blog about the advantages digital tools can offer a business. It seems more businesses are listening: In a recent survey, a majority of local businesses report moving their marketing efforts online, using more sophisticated digital marketing methods, and investing more in them.
The 2017 Local Merchant Report surveyed businesses with at least one physical location and fewer than 50 employees. Continue reading
Here’s a short video featuring Bruce Carter of Indigo Painting, produced by Laurance Price of Priceless Productions. Two local businesses owners working together.
Here’s an introduction to the Centennials…
Infographic created by The Futures Company — Designed by Jaclyn Salem – www.thefuturescompany.com
You have a business, but are people talking about it?
Word-of-mouth is just as relevant today as it has ever been. When a business asks you to talk about how great they are on Facebook, Twitter, Instagram and so on, that’sword-of-mouth. When you provide good content that others can share, that is also word of mouth. Today, potential customers are more likely to pay attention to people they know and a large general following (e.g., Yelp) than if they see the same commentary in a company advertisement.
In fact, they’ll pay much more attention. The Word of Mouth Marketing Association published some research a couple years ago that found “the value of a word of mouth impression is from five to 100+ times more valuable than a paid media impression.”
You don’t have to spend all day convincing people to spread the word about your new business on social media.
If you’re a small business owner, you’ve almost certainly heard the words “search engine optimization” before. It’s no longer enough to have a website where potential and returning customers can find your location and hours, or even order from you directly—you need to make sure your site is doing the best it can to reach the top of the search rankings. This is SEO 101.
Whether your business is competing with other local businesses in the same industry or looking to grab a national or even global market, appearing in the first page of search results is crucial: The top five search results get the vast majority of clicks from users. Rarely will somebody go through pages of links to find what they’re looking for.
SEO is a combination of science and art, however, that means there is no formula to rocketing yourself to the top of Google results. On the other hand, while digital marketing professionals are likely your best bet for achieving SEO success, the beauty of SEO is that almost anyone can take part in it. There are plenty of small, proactive steps small business owners—even those convinced of their lack of tech savvy—can take to improve their search standing. Continue reading