Metrics are a powerful tool for judging results, but what you measure really matters.
Many small business owners focus on the number of page “likes” or “followers” they get as an indication of how well they’re doing on social media. However, these “vanity metrics” don’t tell you much about how well your social media or content marketing efforts are working.
In a post for the KissMetrics blog, marketing analyst Lars Lofgren explains, “Vanity metrics are all those data points that make us feel good if they go up, but they don’t help us make decisions.” Continue reading
written by the SBA
Content is king in this day and age.
Getting started can be overwhelming with the sheer number of options that are out there. People increasingly look for do-it-yourself alternatives to avoid hiring expensive designers to develop custom websites. The great news for small business owners is that affordable options are not only increasing in quantity, but in quality. You can build a website and blog for your business that look great, are easy to use, and don’t cost and arm and a leg. Continue reading
Here’s a very helpful infographic posted by Irfan Ahmad on Digital Information World. To read his insights on the topic, click here.
No business is too small that it can’t think big. Let your business, however small; be among those businesses or brands that will “put a ding in the universe,” as Steve Jobs puts it. Let your brand and what you stand for matter.
Chances are your business already has followers of its own, has made it big somehow in your own little corner or neighborhood, has a regular website, and even a Facebook page with a few thousand likes. Is that enough? Don’t stop there because there is still so much that can be done. By now, you must have heard about content marketing and the wonders it can do to your business — from brand recognition to sales. Why should you care? A well-planned and well-executed content marketing strategy can help your business be whatever you want it to be and go where it has never been. Let your business goals be bigger with the help of an aggressive and effective digital marketing campaign. Remember, “digital” and “content” are not just tools but a window of opportunities and immense possibilities.
by Jona Jone for Vistage.com – Read more here.