Category Archives: Content Marketing

SCORE invites you to participate in our new #SCOREstory social media campaign.

business people huddle for celebrationSCORE celebrates your small business success, and we want to share your story to help inspire others.

By spreading the word about SCORE through your own social networks, you will help other entrepreneurs to learn about our free, expert mentoring and educational programming, all of which are designed to help small business owners achieve their dreams.

There are several potential benefits to you for participating in this campaign:

  1. Your post may be shared on SCORE National’s social media pages (with a combined following of approximately 100,000 people).
  2. You may be contacted to expand your story for use on www.score.org, which has more than 200,000 unique users each month.
  3. Your company may be profiled in SCORE national marketing and press that can reach millions of people.
  4. You may be featured in local chapter marketing, where your name, logo, and website would be shared with thousands of potential new customers.

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Improve Your Online Presence for Your Home Business

woman in her home officeIf you want your business to thrive and grow in this digital era, you need to have a strong online presence, especially if you work from home. Home-based businesses do not get foot traffic – unlike companies with stores or offices. But, the internet has leveled the playing field for entrepreneurs, working from home or elsewhere, so you have to take advantage of increasing your reach by improving your online presence. And the sooner you do it, the better. You don’t want to be left in the dust by your competitors, do you?

Here are six strategies to improve your online presence:

1. Create a Professional Website and SEO-Optimize It

Since you don’t have a shop or office accessible to the public, it may be difficult for people to find you. Therefore, investing in a website is crucial to you as a home-based business. Take note that it must look and function professionally. If it is designed poorly or has technical malfunctions, visitors might perceive your business as a scam. If you don’t have the budget to pay for an expert web developer, you can opt to build it yourself using drag-and-drop website builders – like Wix or Weebly — which are easy to use even for those without experience creating websites.

Once your website’s up and running, you need to optimize it for SEO. Basically, that means getting your site to rank higher on search engine results. Having a website that doesn’t show up on the first few pages of search engines – like Google or Bing – is like having a store in a ghost town that nobody sees or knows. To optimize your website’s SEO data, you need to create content that use keywords for the type of services or products you offer. Also, you will also have a higher chance of improving your site ranking if you have other websites linking to yours. There are plenty of tools that you can use to help you optimize your site for search engines.

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What is local SEO and why is it important?

Local SEO (search engine optimization) is the practice of improving your online presence to attract local customers to your brick-and-mortar business.

Forty-six percent of all Google searches are local, and there has been a 900%+ growth in mobile searches for  “_____ near me today/tonight.” Among the people who searched for local businesses, 76% visited a related business within a day, and 28% made a purchase.

With so many consumers searching for local businesses, it’s important to make sure your business comes up in those searches. Continue reading

Writing Content for Your Website

by Susan Shoemaker, Principal-Project Manager, Peninsula Web Design

The single most common challenge for creating a website is writing good content. Why is this an issue? We encounter this speed bump with almost every website project.

The written content of your website impacts the performance of your website. This is how both the search engines and users find you, and determine if you have what they want. For your website to produce results for your business it first has to be found, and then it must connect with the user, in order for that person to be inspired to reach out to you.

Writing content for a website takes effort.

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What’s the most effective digital marketing channel for small businesses?

It’s not social media. — It’s not advertising. — It’s a website.

So says this 2017 survey of small to medium-sized businesses.

This actually makes total sense. Just as “all roads lead to Rome,” all digital marketing leads back to your website. It’s your business’s digital hub. Home base. A place that you have more control than anywhere else on the web.

Small business owners get this. It’s why websites are the most-used tool by small businesses.   Continue reading

How to make Facebook work for your business.

According to Facebook, there are more than 50 million active business Pages, and most likely you have one as well.

Here are six ways to maximize the bene ts of a Facebook business page and help to engage with, and possibly increase, your customer base:

1. Link your Facebook page to your website, or make Facebook your main online presence

No website yet? No problem. Many businesses use Facebook as their primary online presence. But remember, you want to build your brand, not the social media site’s brand. The solution: register a domain name (or web address) and redirect it to your Facebook page. Also known as web forwarding, you create a rule that all visitors to your domain name be directed to a web location of your choice (in this case your Facebook page). Redirecting gives you a memorable and permanent company web address to use for marketing and is becoming increasingly popular. From the fourth quarter of 2014 to the fourth quarter of 2015, redirects to a Facebook page have increased by 21 percent.

If you already have a website, make sure to include social sharing buttons on prominent pages and content. That way people who nd something of interest on your site can easily like and share that content on their social media channels.  Continue reading