by Susan Shoemaker, Principal-Project Manager, Peninsula Web Design
The single most common challenge for creating a website is writing good content. Why is this an issue? We encounter this speed bump with almost every website project.
The written content of your website impacts the performance of your website. This is how both the search engines and users find you, and determine if you have what they want. For your website to produce results for your business it first has to be found, and then it must connect with the user, in order for that person to be inspired to reach out to you.
It’s not social media. — It’s not advertising. — It’s a website.
So says this 2017 survey of small to medium-sized businesses.
This actually makes total sense. Just as “all roads lead to Rome,” all digital marketing leads back to your website. It’s your business’s digital hub. Home base. A place that you have more control than anywhere else on the web.
Small business owners get this. It’s why websites are the most-used tool by small businesses. Continue reading
According to Facebook, there are more than 50 million active business Pages, and most likely you have one as well.
Here are six ways to maximize the bene ts of a Facebook business page and help to engage with, and possibly increase, your customer base:
1. Link your Facebook page to your website, or make Facebook your main online presence
No website yet? No problem. Many businesses use Facebook as their primary online presence. But remember, you want to build your brand, not the social media site’s brand. The solution: register a domain name (or web address) and redirect it to your Facebook page. Also known as web forwarding, you create a rule that all visitors to your domain name be directed to a web location of your choice (in this case your Facebook page). Redirecting gives you a memorable and permanent company web address to use for marketing and is becoming increasingly popular. From the fourth quarter of 2014 to the fourth quarter of 2015, redirects to a Facebook page have increased by 21 percent.
If you already have a website, make sure to include social sharing buttons on prominent pages and content. That way people who nd something of interest on your site can easily like and share that content on their social media channels. Continue reading
Here’s a short video featuring Bruce Carter of Indigo Painting, produced by Laurance Price of Priceless Productions. Two local businesses owners working together.
Here’s an introduction to the Centennials…
Infographic created by The Futures Company — Designed by Jaclyn Salem – www.thefuturescompany.com