Category Archives: Business Development

Considerations and Resources for Small Businesses That Want to Sell Their Products Internationally

According to the most recent International Trade Association data available through the Small Business Administration, small businesses represent 97.7 percent of the U.S. firms that export goods to other countries. In fact, they account for over one-third of the United States’ known export value.

With business technology ever evolving, expanding our collaboration and communication capabilities, we can assume that more small business owners will want to seize opportunities to extend their customer base beyond U.S borders. With 96 percent of global consumers living outside of the United States (according to the U.S. Department of State), reaching a global market can fuel revenue growth and offer some protection against fluctuations in the U.S. domestic markets. Continue reading

Is Your Business Ready to Franchise?

Is your small business thriving? Do customers from out of town ask if you’re going to open another location in their neck of the woods? Are you secretly yearning for a new challenge now that your business is running so smoothly? If you can answer “yes” to all these questions, it might be time to consider franchising your business.

But there are a few other questions you need to answer to determine if you’re ready to get serious about franchising your business.

franchise book

Ask yourself:

Does my business have strong systems in place?

A good franchise has operational systems and processes that can be standardized and taught to other people to provide a consistent product or service across all locations. For example, if you own a sandwich shop, do you have a written system for all the steps of making a sandwich, such as:

  • Whether to put on gloves first
  • How much meat, cheese, mayonnaise, and other ingredients to use (such as “two ounces” or “one tablespoon”)
  • The order in which to assemble the items
  • How to wrap and package the sandwich

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Email marketing: Keep it simple.

Here’s an email marketing message from one of our Kitsap SCORE clients. His company is focused on protecting healthcare companies’ data from ransomware attacks. The message and call to action are simple. How about yours?


Dear __________________ ,

You may not think it could ever happen to your company, but with the prevalence of ransomware and the rise of malicious attacks, it’s now just a matter of when it will happen in your business. The best line of defense is to prepare and plan, implement the most effective technologies to protect data and then invest to train all of your employees on how to avoid potential ransomware attacks at all cost.

We have the solutions and the expertise to help your business get proactive and stop ransomware from becoming a disruptor to your day-to-day operations.

Let’s schedule a call to discuss how we can help.

Best,

John Benjamin | CEO
Phone: 206-866-5340
Email: john@cavunetworks.com
Cavu Networks | View Website

What is local SEO and why is it important?

Local SEO (search engine optimization) is the practice of improving your online presence to attract local customers to your brick-and-mortar business.

Forty-six percent of all Google searches are local, and there has been a 900%+ growth in mobile searches for  “_____ near me today/tonight.” Among the people who searched for local businesses, 76% visited a related business within a day, and 28% made a purchase.

With so many consumers searching for local businesses, it’s important to make sure your business comes up in those searches. Continue reading

3 Reasons to Liven Up Your Marketing with Visual Content

visual marketing strategyAs the old adage goes, “A picture is worth a thousand words.” In reality, visual content like photos, images and videos are worth so much more in the grand scheme of your digital marketing strategy. Would you believe that you remember more of what you learn visually than what you read on-screen or in a book? In fact, studies have shown that people recall nearly 65 percent of the visual content that they see almost three days later; whereas, they only retain about 10 percent of written content in the same amount of time.

Of course, it goes without saying that written content is very important to your marketing program. A thoughtful mixture of written content and visuals will help your business show up more online, attract the attention of prospective customers, and convince and convert them into paying customers. For instance, on Facebook, images receive a 37 percent higher engagement rate than posts with text alone. Still not a believer? Here are 3 reasons to liven up your marketing with visual content. Continue reading

Does your business have an amazing story to share?

Small Business Grant Contest

Enter by March 25 to Expand Your Possibilities

Does your business have an amazing story to share? We want to hear it. The FedEx Small Business Grant Contest recognizes and rewards unique small businesses with grants up to $50,000.

Entering the contest is a chance to promote your business and get your fans excited to spread the word about you. It’s also a chance to become part of something bigger: a close-knit group of finalists and winners who support and share ideas with each other.

 

All Things Sales! 16 Mini-Lessons for Startup Founders

As a former CEO and software engineer (Citrix, XenSource, VERITAS, etc.), board member of GitHub (recently acquired by Microsoft), and lecturer in management at the Stanford Graduate School of Busines, a16z general partner Peter Levine is constantly asked “Why sales?” by entrepreneurs and technical founders. He himself used to hold the “engineer-centric” view that if you build a great product, customers will come. But the fact is, all world-class companies must have a strong sales force. So — how do they get there? How does a technical founder begin to build a top tier sales motion?

In this series of snack-sized videos — which you can watch all together, or mix-and-match for your particular questions and needs — Levine distills the fundamentals that every founder should know about sales. The 16 lessons in this “mini-MOOC” offer everything from definitions to concrete guidance for the following:

1. All Things Sales! 16 Mini-Lessons for Startup Founders [Introduction]

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