According to the most recent International Trade Association data available through the Small Business Administration, small businesses represent 97.7 percent of the U.S. firms that export goods to other countries. In fact, they account for over one-third of the United States’ known export value.
With business technology ever evolving, expanding our collaboration and communication capabilities, we can assume that more small business owners will want to seize opportunities to extend their customer base beyond U.S borders. With 96 percent of global consumers living outside of the United States (according to the U.S. Department of State), reaching a global market can fuel revenue growth and offer some protection against fluctuations in the U.S. domestic markets. Continue reading
Here’s an email marketing message from one of our Kitsap SCORE clients. His company is focused on protecting healthcare companies’ data from ransomware attacks. The message and call to action are simple. How about yours?
Dear __________________ ,
You may not think it could ever happen to your company, but with the prevalence of ransomware and the rise of malicious attacks, it’s now just a matter of when it will happen in your business. The best line of defense is to prepare and plan, implement the most effective technologies to protect data and then invest to train all of your employees on how to avoid potential ransomware attacks at all cost.
We have the solutions and the expertise to help your business get proactive and stop ransomware from becoming a disruptor to your day-to-day operations.
Let’s schedule a call to discuss how we can help.
John Benjamin | CEO
Cavu Networks | View Website
As the old adage goes, “A picture is worth a thousand words.” In reality, visual content like photos, images and videos are worth so much more in the grand scheme of your digital marketing strategy. Would you believe that you remember more of what you learn visually than what you read on-screen or in a book? In fact, studies have shown that people recall nearly 65 percent of the visual content that they see almost three days later; whereas, they only retain about 10 percent of written content in the same amount of time.
Of course, it goes without saying that written content is very important to your marketing program. A thoughtful mixture of written content and visuals will help your business show up more online, attract the attention of prospective customers, and convince and convert them into paying customers. For instance, on Facebook, images receive a 37 percent higher engagement rate than posts with text alone. Still not a believer? Here are 3 reasons to liven up your marketing with visual content. Continue reading
As a former CEO and software engineer (Citrix, XenSource, VERITAS, etc.), board member of GitHub (recently acquired by Microsoft), and lecturer in management at the Stanford Graduate School of Busines, a16z general partner Peter Levine is constantly asked “Why sales?” by entrepreneurs and technical founders. He himself used to hold the “engineer-centric” view that if you build a great product, customers will come. But the fact is, all world-class companies must have a strong sales force. So — how do they get there? How does a technical founder begin to build a top tier sales motion?
In this series of snack-sized videos — which you can watch all together, or mix-and-match for your particular questions and needs — Levine distills the fundamentals that every founder should know about sales. The 16 lessons in this “mini-MOOC” offer everything from definitions to concrete guidance for the following:
1. All Things Sales! 16 Mini-Lessons for Startup Founders [Introduction]
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