by Nate Mendenhall
Ever wondered what kind of Facebook Ads competitors in your space are running? Do you sometimes feel like you hit a creative wall with your ads?
You’re in luck – I have a great way to spy on your competitors’ Facebook Ads and ways to get different ideas for future campaigns. This tactic was shown to me by an amazing colleague of mine and I just had to share.
First, navigate to your home News Feed and take a peek at the second post from the top of the feed – its most likely an ad. Click the down arrow on the upper right corner of the ad and select ‘Why am I seeing this?
The next screen provides an explanation as to why you’re seeing the ad, as well as some targeting parameters that the advertiser used to target you. If you see an ad from your competitor, definitely find out why you are seeing it.
Continue reading on Social Media Today.
Pull out your library card and get busy.
The Kitsap Regional Library, with none branch locations and a bookmobile, can give you access to lots of online research tools. All you need is a library card.
For example, you’ve decided what your Class A prospects look like (question #2 on the Bullet Point Marketing Plan worksheet) and you’ve decided that the best way to reach them would be by mailing a postcard.
Excellent. Go to the Library’s website at www.krl.org and select Business under the Research pull-down. Then, click referenceUSA link and sign in using your library card number. Don’t have one, visit the nearest library and get one for free.
Yes the reference USA search tools to create and download a list into a spreadsheet that can be used to create mailing labels (mail merge into Word, then labels, for example). The list can be any geographic parameters, and you can narrow it down by brackets (ranges) of household income.
If you have a problem finding your Class A prospects, ask to speak with a librarian. It will only take 15 to 20 minutes and you’ll be ready to go. If you’ve got a bit more time, ask the librarian to show you more of the helpful things you can find for free using the Library’s website.
According to Hubspot, B2B marketers who use blogs receive 67% more leads than those who don’t. Also, companies who provide relevant content in their blogs get 97% more links to their websites because readers share it.
These seem like very strong incentives to start and maintain a business blog.
Blogging can be an important part of a small business content marketing strategy. It can help you by increasing your online authority, building trust and credibility as readers see your expertise and knowledge of your industry.
It can also improve your chances of ranking better in online searches. Websites that generate new content regularly are favored over those that do not. Continue reading
Metrics are a powerful tool for judging results, but what you measure really matters.
Many small business owners focus on the number of page “likes” or “followers” they get as an indication of how well they’re doing on social media. However, these “vanity metrics” don’t tell you much about how well your social media or content marketing efforts are working.
In a post for the KissMetrics blog, marketing analyst Lars Lofgren explains, “Vanity metrics are all those data points that make us feel good if they go up, but they don’t help us make decisions.” Continue reading
I often work with SCORE clients who want to create a successful marketing strategy so they can find customers for their products and services. During our conversation, I introduce the Bullet Point Marketing Plan and share a copy of the six-question worksheet.
After they identify their “Class A Prospects” and think about where they might be “hiding,” I ask how they intend to reach them. This can be a bit of a struggle, so I tell a story about some friends who delivered hand-addressed 9×12 inch envelopes to the offices where their Class A prospects were “hiding” and well protected by “gatekeepers.” The envelopes contained a business card, a personally addressed and hand-signed letter, plus a reel-to-reel audio tape containing samples of their work.
This was in the 1970s. They were selling their services as writers, arrangers and recording engineers for radio commercials in Los Angeles. Their target audience consisted of creative directors for advertising agencies who had never heard of these Seattle guys who had just moved to L.A. The “lumpy envelopes” were opened and my friends got lots of calls. The calls turned into lots of business for their new production studio. Continue reading