Category Archives: News

How to make Facebook work for your business.

According to Facebook, there are more than 50 million active business Pages, and most likely you have one as well.

Here are six ways to maximize the bene ts of a Facebook business page and help to engage with, and possibly increase, your customer base:

1. Link your Facebook page to your website, or make Facebook your main online presence

No website yet? No problem. Many businesses use Facebook as their primary online presence. But remember, you want to
build your brand, not the social media site’s brand. The solution: register a domain name (or web address) and redirect it to your Facebook page. Also known as web forwarding, you create a rule that all visitors to your domain name be directed to a web location of your choice (in this case your Facebook page). Redirecting gives you a memorable and permanent company web address to use for marketing and is becoming increasingly popular. From the fourth quarter of 2014 to the fourth quarter of 2015, redirects to a Facebook page have increased by 21 percent.

If you already have a website, make sure to include social sharing buttons on prominent pages and content. That way people who nd something of interest on your site can easily like and share that content on their social media channels.  Continue reading

Do you sell products online? You need to know about nexus.

Until recently, a business was said to have a nexus in a state if it maintained a physical presence there. Where nexus existed, a business was required to remit taxes to the state. This understanding served until digital commerce wholly revolutionized the global economy.

Today, a retailer can operate from their living room, selling goods without any physical presence outside their own home. Clearly, the old definition of nexus is obsolete. New definitions—offered up mostly by states looking to recoup lost sales tax revenues—rely on murky rationales of “economic nexus” and “factor presence.”

Unfortunately, neither the Supreme Court nor Congress has offered to clarify the issue, leaving businesses across the country to work things out on their own.  Continue reading

Ask SCORE | Should I run my small business from home?

Operating a business from home offers small business owners some significant advantages — and some disadvantages, too. Some entrepreneurs find running a home-based business works exceptionally well for them, while others do much better at a coworking space of in an office away their home. Consider the following pros and cons.  Continue reading

Independent Contractor as defined by the IRS.

People such as doctors, dentists, veterinarians, lawyers, accountants, contractors, subcontractors, public stenographers, or auctioneers who are in an independent trade, business, or profession in which they offer their services to the general public are generally independent contractors. However, whether these people are independent contractors or employees depends on the facts in each case. The general rule is that an individual is an independent contractor if the payer has the right to control or direct only the result of the work and not what will be done and how it will be done. The earnings of a person who is working as an independent contractor are subject to Self-Employment Tax.

Continue reading

Do you want to network with local eCommerce folks?

There is a Facebook group that you might find interesting. It’s called West Sound eCommerce Talk and you can find it here. It’s a closed group, but pretty welcoming.

You might also want to check out Kitsap County E-Commerce Business Strategists. Sounds a bit formal, but it’s a Meetup Group and you can find it here.

If can think of any other eCommerce groups SCORE volunteers and clients should know about, please tall us about them by posting a comment below. Thanks!

Sometimes, old school marketing really works.

Direct mail has faded dramatically as a way to reach out to new customers. That said, you can stand out in the recipient’s mail box if you keep things simple and do it right. Here’s an example of a postcard that might work for you, and it can be really cost effective.

Post card example

If you want to give it a try, go for a 5 1/2 inch by 8 1/2 inch format with a dramatic color on one side. You can use a photo to grab people’s attention but the right “grab line” will do a better job.


A little help from Ken Sethney, volunteer business mentor at Kitsap SCORE and former marketing coach for the CEOs of mid-size companies.