According to the 2017 State Of Women-owned Businesses Report commissioned by American Express, women-owned businesses now account for nearly 40 percent of all companies in the United States. With the increase in the number of women-owned firms a whopping 114 percent (compared to the 44 percent increase among all businesses) from 1997 to 2017, it’s evident women entrepreneurs are a powerful force within the U.S. economy. Continue reading
Have you ever read a magazine or newspaper while waiting for a haircut, dental exam, or car repair? A Kitsap SCORE client is offering an alternative choice for local advertisers. Here’s his message…
Welcome to Tidbits — “The Neatest Little Paper Read” — locally owned and operated.
Tidbits is an affordable way to tell the folks who eat, shop, work and play in the greater Kitsap County area about your business!
Your ad will be visible in 290 + points of distribution from one end of the county to the other. Available in restaurants, fast food places, medical and dental offices, hair and nail salons, markets, quick lubes, tire stores, repair shops, hotels – any place where people have to wait and want to be entertained.
You can have an exclusive spot on the front page and beat the competition once again! Act quickly to join this exclusive club of only 9 of Kitsap’s best advertisers. Continue reading
Here are the resources they need…
by Rosalinda Maury and Misty Stutsman
Directors, Research/Analytics and Entrepreneurship
Institute for Veterans and Military Families
Today, women veterans comprise 17 percent of the post-9/11 veteran population and are the fastest-growing sub-population of the veteran community, according to data from the Institute for Veterans and Military Families (IVMF).
These veterans are also increasingly starting and growing businesses, even in the previously male-dominated STEM (science, technology, engineer, mathematics) fields. In fact, women veterans are twice as likely to pursue STEM-related occupations as their civilian counterparts.
IVMF research we’ve collaborated on also shows that high-performing entrepreneurs tend to demonstrate solid decision-making and high levels of confidence, independence and high self-efficacy, even within chaotic environments. Considering their military service background and exposure to multiple, often dangerous environments, veterans are well known to possess these skills.
Still, veteran entrepreneurs encounter challenges. In an IVMF/Syracuse University study, over 83 percent of women veterans surveyed cited obstacles in starting their own businesses, some unique to their status as veterans. That’s why taking advantage of the right resources can help them overcome barriers.
Here’s an email marketing message from one of our Kitsap SCORE clients. His company is focused on protecting healthcare companies’ data from ransomware attacks. The message and call to action are simple. How about yours?
Dear __________________ ,
You may not think it could ever happen to your company, but with the prevalence of ransomware and the rise of malicious attacks, it’s now just a matter of when it will happen in your business. The best line of defense is to prepare and plan, implement the most effective technologies to protect data and then invest to train all of your employees on how to avoid potential ransomware attacks at all cost.
We have the solutions and the expertise to help your business get proactive and stop ransomware from becoming a disruptor to your day-to-day operations.
Let’s schedule a call to discuss how we can help.
John Benjamin | CEO
Cavu Networks | View Website
Kitsap SCORE and local Chambers of Commerce are working to develop a series of roundtable discussions for people who want to solve problems, find opportunities, and grow their businesses. Please share your answers to four simple questions and help us pick the best time to meet and choose topics for conversations.
Local SEO (search engine optimization) is the practice of improving your online presence to attract local customers to your brick-and-mortar business.
Forty-six percent of all Google searches are local, and there has been a 900%+ growth in mobile searches for “_____ near me today/tonight.” Among the people who searched for local businesses, 76% visited a related business within a day, and 28% made a purchase.
With so many consumers searching for local businesses, it’s important to make sure your business comes up in those searches. Continue reading
As the old adage goes, “A picture is worth a thousand words.” In reality, visual content like photos, images and videos are worth so much more in the grand scheme of your digital marketing strategy. Would you believe that you remember more of what you learn visually than what you read on-screen or in a book? In fact, studies have shown that people recall nearly 65 percent of the visual content that they see almost three days later; whereas, they only retain about 10 percent of written content in the same amount of time.
Of course, it goes without saying that written content is very important to your marketing program. A thoughtful mixture of written content and visuals will help your business show up more online, attract the attention of prospective customers, and convince and convert them into paying customers. For instance, on Facebook, images receive a 37 percent higher engagement rate than posts with text alone. Still not a believer? Here are 3 reasons to liven up your marketing with visual content. Continue reading