Date: Tuesday, April 6, 2021 Time: 3 – 4 p.m. Via: Zoom (link to be provided) Register Here
Ever wonder if your company’s information is on the dark web?
Credential hacking, email phishing, the dark web–all are increasing threats to businesses these days. The global pandemic brought business a slew of challenges, not the least of which is fast-changing security issues. With many companies turning to remote ways of working, they’re increasingly relying on virtual activities like email, meetings, and remote access to systems. And each hold a unique set of security risks. This presentation will outline those risks as well as provide tips on how to mitigate them (and some even remove altogether). Continue reading →
Trying to understand the effectiveness of your marketing efforts without access to measurable results means your business is flying blind.
Marketing data gives you the insight you need to make well-informed decisions about your marketing efforts and know how to adopt the right marketing efforts to drive the biggest return on your investment.
Reliable analytics will empower you to make data-driven decisions that improve the effectiveness of your marketing.
Just about every business needs an online presence regardless of what they sell. And, bringing customers and prospects to your website should always be one of your primary marketing goals.
Google Analytics is the website analysis platform most used by businesses to get real- time data for insight into how many people visit their website, who those people are, which products or services they’re most interested in, and much more.
Because of its ability to dig into the weeds of your web traffic, Google Analytics is one of the best tools for determining the effectiveness of your marketing and learning how to improve it. Fortunately, you don’t need to be a technology expert or SEO professional to use the platform.
By familiarizing yourself with how to pull some basic information, you can gain an understanding of how well your website is performing for your business. Even at its most basic level, Google Analytics is a tool that the non-tech savvy business owner can operate and benefit from exploring.
Visitor Volume See daily and monthly web visitor volume, monitor trends, watch ebbs and flows during your marketing campaigns and compare traffic performance as time passes by.
Average Time on Site Track how long visitors stay on your website as well as which pages they view.
Bounce Rate Measure how many of your visitors quickly left your website after landing on just one page. Visitors who leave quickly likely did not read your content and are not interested.
New vs. Returning Visitors Measure the ratio of new vs. returning visitors. This is useful data when measuring the impact of your marketing efforts on prospects vs. existing customers.
Traffic Sources Determine where your audience is coming from – from different websites and different geographic locations.
Conversions Set-up conversion tracking and measure the percentage of your website visitors who make a purchase, fill out a contact form, or take some other desired action.
There are so many tracking capabilities available to small businesses through Google Analytics and these just scratch the surface. One of the best is its comparison tool that allows you to compare data year-over-year to identify trends. This can be hugely helpful in planning your long-term marketing efforts. Google Analytics has the ability to give you better insight into your web visitors’ behavior so you can use make more strategic marketing decisions.
Fire up your analytics and start making more strategic, data-driven marketing decisions.
Even if you’re a non-tech savvy business owner, you can still easily make Google Analytics work for your business with the right support. There are many resources available to help small businesses navigate this tool and make sense of the data. One of those resources is your SCORE mentor.
For help with starting, growing or successfully exiting your business venture, contact SCORE — Mentors to America’s Small Business. SCORE is a nonprofit organization with more than 11,000 volunteers who provide free, confidential business mentoring and training workshops to small business owners. To contact Kitsap SCORE, email email@example.com or call 360-328-1380.
Working Washington Round 4 offers grant relief funds to small for-profit businesses, especially those that were required to close due to public health and safety measures.
These grants are NOT first-come, first-served, so please do not rush in submitting your application. You will want to make sure all of your documents and application are correct because there are no opportunities to edit or amend applications with this go-around.
Eats Shoots and Leaves vs. Eats, Shoots and Leaves.
What a difference one comma can make in terms of readability and even meaning.
The above is the title of Lynne Truss’ book about grammar. Like many people, I am on social media, and notice misspellings and typographical errors. I don’t actually correct these errors, as I understand that people often dictate posts and messages into their phones. It does seem to me, though, that proofreading has fallen on hard times. Using my own skills, I attempt to help when appropriate.
Naturally, I proofread my own papers when in school, and even other classmates’ writing occasionally. The first time I remember realizing this is my particular skill is in college. If only I’d been on the college yearbook staff!
In my current nostalgia, brought about by remembering happy times before COVID-19 lockdowns, I’ve revisited college yearbooks and unfortunately noticed many errors. I even took to marking corrections in my old yearbooks. After so many years, it wouldn’t hurt anyone, right? Continue reading →
Small businesses are the backbone of Washington’s economy and many have been devastated during the pandemic. Many have closed, others are barely hanging on. Small businesses owned by people of color have been particularly impacted. In response, Congress has passed several aid packages and the State of Washington has provided relief, along with many local communities. But resources can be difficult to find, and the applications can be challenging to navigate.
On this website you’ll find answers to frequently asked questions, information on how to find individual technical assistance, how to find a lender, training opportunities and where to find more detailed program information.
Our goal is to help as many Washington small businesses and non-profits as possible access the help they need.