Author Archives: Ken Sethney

About Ken Sethney

I've spent much of my career helping leaders of midsize companies develop strategic plans and make profitable marketing decisions. Specialties:CEO coaching, executive coaching, team coaching, strategic planning, meeting facilitation, branding and identity, web design, content development, direct marketing, ROI measurement

The Continued Growth of Fitness Franchises

According to a National Health Interview Survey, for the first time, more than half of Americans reported that they got the recommended amount of leisure-time aerobic activity.

Compare that to 2006, when only 43 percent of Americans hit that physical activity threshold.

That means that more Americans than ever are focused on getting/staying fit. And fitness franchise businesses are reaping the rewards.

Could a fitness franchise opportunity be the right one for you?

3 Proven Tactics to Grow Your Small Business with LinkedIn

This article has been brought to you courtesy of Linkedin. 

There are over 30 million small businesses in the United States, but only half of them will make it past five years. Ensure your small business is in the successful half and capitalize on how LinkedIn can evolve your business. Here are three ways to grow your business using LinkedIn:

Create & Promote a LinkedIn Company Page

 LinkedIn members are 50% more likely to buy once they’ve engaged with your business on LinkedIn. But they can’t connect with you if you don’t have a LinkedIn Company Page. Personal profiles don’t have the same marketing, advertising, and recruiting features as Company Pages, making them less effective at promoting your business. As you create your page, think about the kind of impression you want to create among potential customers and employees.  Continue reading

Do you think you might want to sell your business?

The Value Gap

by Kelly Deis of SoundPoint Consulting

business for saleHave you ever heard of it? Well, if you are thinking of selling your business in the next few years, it is a term that you should get familiar with.

The value gap is the difference in price between what the seller thinks his/her business should sell for and what a buyer is willing to pay for it. Bluntly, it is unrealistic expectations on the part of the seller.

Sadly, it is one of the bigger reasons why deals go awry in the lower-to-mid market tier. And, it can be avoided.

Causes of the Gap

There are a variety of reasons why a seller may think that their business is worth more than what others are willing to pay for it.

Continue reading

Washington business registration renewal letter scam.

Misleading Letter vs. Official Letter

Businesses in Washington should be aware of a possibly fraudulent letter claiming to be an official bill for annual business registration fees.

One letter received by an Edmonds-based business directed the business to send $121.86 to a post office box in Olympia. The letter stated, “your state annual report will not be filed until payment is received.”

The misleading letter did not include the Office of Secretary of State logo, as an official letter from the Office of Secretary of State would – see the example pictured above.  Continue reading

Ask SCORE: How can I win in the gig economy?

The “gig economy” — the market for individuals providing services or working on projects on a freelance on-demand or short-term contract basis — has been a growing trend. While there are no official gig economy statistics available to measure its prominence, we can make some assumptions about its increasing popularity based on other available data. 

According to information reported by the United States Census Bureau, the number of non-employer businesses, the group of individuals most likely to work on gig basis,  was 24,331,403 in 2015. That’s 10% more than the 22,110,628 non-employer businesses in 2010.

And opportunity abounds for independent professionals who take on gig assignments. Many businesses outsource work to independent contractors and freelancers when their staffs are overwhelmed and to avoid the costs of benefits and ongoing payroll that come with hiring new employees.   Continue reading

Selling your business? Timing is everything.

by Kelly Deis of SoundPoint Consulting

Owners want to sell their businesses for for a variety of reasons – some want to retire and others are ready to move on to something else. Most owners ask – “is now a good time to sell?” Not surprisingly, the answer is, “it depends”.

Here are three factors to consider when timing the sale of your business. Of course, it is best when all three are optimally aligned, but that is not always possible.

The State of the Owner

The owner is critical to the success and ultimate value of a business. Typically, once the owner is beyond his or her prime, the business value will begin to falter.

It is best to sell when the owner is engaged, still excited about the business and perhaps wiling to stay on after the sale. Likewise, the more youthful and healthy the owner the less they will appear eager to sell.

You want to be the owner that wants to sell, not one that has to sell.  Continue reading

The U.S. Small Business Administration is here to help.

Military Appreciation Month - Let the SBA serve you.

This Military Appreciation Month the SBA highlights our support for veterans as they enter the world of business ownership. 

The following are three ways you can take advantage of SBA resources to start, grow and expand your veteran-owned business:

1. Visit your VBOC – the Office of Veterans Business Development (OVBD) is devoted to promoting veteran entrepreneurship. They oversee Veteran Business Outreach Centers (VBOC) across the country which offer free one-on-one business mentoring and business workshops.

Get Training

Continue reading