By Ken Sethney, Kitsap SCORE
For many years, my business efforts were focused on helping client companies market their products and services. I was an advertising agency creative director for five years. On day one, there were just two of us. Five years later, we had a lot of clients and a team of 36.
Our sales and marketing efforts worked. When the owner closed the agency for medical reasons, I created a virtual ad agency. Six months later I had seven clients, all on the list of the largest companies headquartered in Orange County, CA. That was my goal, and I reached it.
Working with companies that were large and small, I learned many things. One of the most important was that entrepreneurs need a bullet-point marketing plan. They need to focus some of their energy on finding new customers and the rest on delivering excellent products and services.
Short answers to the following questions will give you an excellent marketing plan.