by Valarie Harris, Varris Marketing

Social media is the fastest way to cast a wide net to catch the attention of potential customers and create a community. There are more social media platforms than any one entrepreneur can tackle effectively – even if they had all day to devote to being social.

When you began your business, you likely got great advice to narrow your niche and focus on a target audience. These are the ideal clients and customers who want what you have to offer. Furthermore, you should have been told to market to this ideal audience and focus on their needs, their wants, and solving their problems. If you agreed and followed that advice, then you have a pretty good idea of who you want to engage and where they hang out.

This is an important step as it relates to social media. Knowing where your audience hangs out is the key to building a social media presence that maximizes your time and marketing budget. Once you know where your customers naturally hang out, you can simply master those specific platforms and dominate the market.