If you want your business to thrive and grow in this digital era, you need to have a strong online presence, especially if you work from home. Home-based businesses do not get foot traffic – unlike companies with stores or offices. But, the internet has leveled the playing field for entrepreneurs, working from home or elsewhere, so you have to take advantage of increasing your reach by improving your online presence. And the sooner you do it, the better. You don’t want to be left in the dust by your competitors, do you?
Here are six strategies to improve your online presence:
1. Create a Professional Website and SEO-Optimize It
Since you don’t have a shop or office accessible to the public, it may be difficult for people to find you. Therefore, investing in a website is crucial to you as a home-based business. Take note that it must look and function professionally. If it is designed poorly or has technical malfunctions, visitors might perceive your business as a scam. If you don’t have the budget to pay for an expert web developer, you can opt to build it yourself using drag-and-drop website builders – like Wix or Weebly — which are easy to use even for those without experience creating websites.
Once your website’s up and running, you need to optimize it for SEO. Basically, that means getting your site to rank higher on search engine results. Having a website that doesn’t show up on the first few pages of search engines – like Google or Bing – is like having a store in a ghost town that nobody sees or knows. To optimize your website’s SEO data, you need to create content that use keywords for the type of services or products you offer. Also, you will also have a higher chance of improving your site ranking if you have other websites linking to yours. There are plenty of tools that you can use to help you optimize your site for search engines.
2. Post Blogs Regularly
Blogs can be posted directly on your website. Aside from the fact that having more content on your site means having more chances for you to insert relevant keywords for SEO purposes, it also helps visitors learn more about your offerings.
Remember that as a home-based business owner, the exposure your products or services get from the public is limited. So, you have to really capitalize on online strategies to spread more information about your business. A blog can be a platform for you to educate readers about the importance of your products or services. Through blogging, you also become relatable to your audience – so you can be more than just a brand to them, you are a person who can sincerely help them.
3. Create Short, Engaging, and Informational Videos
Big brands usually have budgets allotted for creating commercials and getting them aired on TV. These are usually effective and can convert to huge sales, but as a home-based entrepreneur, you probably don’t have the capacity to spend that much on marketing. But don’t worry — the internet has made it easy for just about anyone to make video ads.
Home-made videos are huge these days because people feel that they are more authentic. Create your own Youtube channel where you can showcase your products or services, announce exciting promos you’re running, interview customers who loved your product/service, and more.
If you think it’s a lot of work to create video content, you can repurpose your blog posts by creating videos from them. This will help you save time since you won’t have to do more research. Learn how to create simple videos using even your smartphone, or hire a freelancer who can edit them for you from time to time.
Facebook Live is also a very effective way to reach your audience and interact with them – this makes them feel personally connected with you so buying from you becomes easier for them.