by Mary Marshall, CEO Coach
When entrepreneurs start up a business one of the decisions to be made is the name. A large portion of our businesses are named after the owner (yours truly included). While this may be an easy way to get things started, it may not always be the best. As a recent New York Times article pointed out, there is both good and bad about naming a company after yourself.
On the plus side, you can build a powerful personal brand, there is a lot of recognition for you, the founder, and people like businesses that are associated with a person versus a static object or a made-up word. Assuming you have a good reputation, this can help get the word out about your new company and from then on YOU become the company and vice versa. In my consulting practice, it was easy, and it made sense as I could leverage the reputation I had built up over the years as an executive coach and strategic planner. This can also be powerful if you come from a well-known or famous family name, you can leverage the hard work of your parents or grandparents.