Do you need a mailing list of potential customers?

Pull out your library card and get busy.

The Kitsap Regional Library, with none branch locations and a bookmobile, can give you access to lots of online research tools. All you need is a library card.

For example, you’ve decided what your Class A prospects look like (question #2 on the Bullet Point Marketing Plan worksheet) and you’ve decided that the best way to reach them would be by mailing a postcard.

Excellent. Go to the Library’s website at www.krl.org and select Business under the Research pull-down. Then, click referenceUSA link and sign in using your library card number. Don’t have one, visit the nearest library and get one for free.

Yes the reference USA search tools to create and download a list into a spreadsheet that can be used to create mailing labels (mail merge into Word, then labels, for example). The list can be any geographic parameters, and you can narrow it down by brackets (ranges) of household income.

If you have a problem finding your Class A prospects, ask to speak with a librarian. It will only take 15 to 20 minutes and you’ll be ready to go. If you’ve got a bit more time, ask the librarian to show you more of the helpful things you can find for free using the Library’s website.

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