As a small business owner, you understand the importance of protecting your growing business. If you want to protect your “brand,” you file the appropriate trademark paperwork with the United States Patent and Trademark Office (USPTO), and they issue your federal registration number. Now your business is protected forever, right?
Not so fast. Your trademark journey doesn’t end there—in fact, it is just beginning. Registering your trademark is the first step toward legally protecting your brand, but you must proactively protect and defend your trademark from infringement in order to keep your trademark protection active.