The internet has become an essential part of everyday life—for work and play. As a result, there have never been more ways to get your business online. This Q&A provides some basic information that will help you decide what type of online presence is right for your business. The term “online presence” simply refers to the different ways you represent your business online – whether that is a website or a page on a social network like Facebook.
Q: WHY SHOULD I GET ONLINE?
A: Two words: growth and control.
1. Growth – The idea that an online presence will help grow your business is backed up by some pretty impressive statistics. A full 91% of customers look online for local goods and services. People’s preference is to find information quickly online using their computer or a mobile device. In today’s world it’s a simple fact—your business has to be online to be found online. Businesses that actively engage customers online can expect to grow 40% faster than they would without an online presence.
2. Control – Most small business owners are independent, self-motivated, and take-charge people. Small businesses have always thrived by word of mouth and customer referrals, but if you don’t have control of your business’ online presence, others will. Online reviews and comments make it easy for a few unhappy customers to take over the story. When over 90% of the public are looking for you online, you want to have a say in what they find. Take charge of what is said about your business by building a strong, positive online presence. It’s easier than you think, and more valuable than you can imagine.
About the author:
As the global leader in domain names, Verisign powers the invisible navigation that takes people to where they want to go on the Internet. For more than 15 years, Verisign has operated the infrastructure for a portfolio of top-level domains that today includes .com, .net, .tv, .cc, .name, .jobs, .edu and .gov, as well as two of the world’s 13 Internet root servers. Verisign’s product suite also includes Managed DNS Services, Distributed Denial of Service (DDoS) Protection Services and iDefense Security Intelligence Services. To learn more about what it means to be Powered by Verisign, please visit VerisignInc.com.