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Tired of constantly chasing after clients or customers? Are you relying too much on current clients to send new business your way through referrals?
Fishing for new business broadly can be exhausting. Worse, a “chasing clients” mentality subjects you to the inefficient whims of fate. “You’re at the mercy of random clients or companies that come knocking at your door,” says Mark Satterfield, founder and CEO of Gentle Rain Marketing. “You stop what you’re doing to chase the lead, not knowing if they are really right for you or not. Frankly, it’s not very effective.”
But what if you could end (or at least slow) this perpetual pursuit of new business and still bring high quality prospects to your doorstep? While there may not be a “set-and-forget” system that will run on autopilot, here are five fairly simple steps you can take to stop “The Chase” and improve your chances of success.